Director of User Acquisition

WorldWinner

2d

About The Position

WorldWinner is seeking a highly analytical and execution-oriented Director of User Acquisition to lead our paid growth strategy. This role will own the user acquisition strategy from first impression through install, registration and first deposit. The Director will manage marketing budget across paid social, programmatic, DSPs, mobile ad networks, search, affiliates, and emerging acquisition channels.
This is a hands-on role spanning both strategy and execution. The Director will build growth plans, present investment recommendations to executive leadership, and work directly with advertising platforms and agency partners to launch, analyze, and optimize campaigns.
The Director will partner closely with Creative, Analytics, Product, CRM, Finance, to improve acquisition efficiency, accelerate first deposit conversion, and scale spend against clearly defined LTV, ROAS, and payback targets.

Requirements

• 7+ years in user acquisition, performance marketing, or growth marketing.
• Proven track record managing significant paid media budgets against CPA, ROAS, LTV, and payback targets.
• Hands on expertise across Meta, programmatic, DSPs, mobile ad networks, and ASO including audience setup, bidding, attribution, and optimization.
• Strong grasp of mobile attribution (SKAdNetwork, MMPs like AppsFlyer) and privacy-related measurement limits.
• Strong leadership and communication skills manages people, agencies, and stakeholders, and turns data into clear decisions.

Nice To Haves

• Real money gaming, mobile gaming, fintech, or subscription-app experience is preferred.

Responsibilities

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing players and delivering sustainable revenue growth.
• Own media planning, forecasting, and budget allocation across multiple channels as: paid social, programmatic, DSPs, mobile ad networks, paid search, affiliates, creators, and other emerging channels.
• Partner with Analytics to establish channel specific targets.
• Build, launch, manage, and optimize campaigns across platforms such as Meta, TikTok, programmatic, DSPs, and mobile ad networks.
• Make disciplined investment decisions based on business objectives and performance metrics, including CPA, ROAS, LTV, and payback period.
• Manage and hold agencies, partners, and technology vendors accountable for execution quality, and business results.
• Identify, test, and scale new acquisition channels, platforms, audiences, and partnerships.

Benefits

• Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
• 5% company 401(k) match with immediate vesting.
• Generous time off and flexible hours to support work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed