Director of User Acquistion
Read AI, Inc.•Seattle, WA
About The Position
We are seeking a highly analytical and experimental Director of User Acquisition to own and scale our paid growth engine. This role will lead end-to-end acquisition strategy across channels, with a strong emphasis on creative-driven performance marketing, rapid experimentation, and data-driven optimization.
Requirements
- Proven track record running and scaling paid acquisition (ideally hands-on experience across multiple apps or products)
- Deep expertise in Meta (Facebook/Instagram) advertising; familiarity with other channels (Google, affiliate, etc.)
- Strong analytical mindset—comfortable building attribution models and interpreting complex datasets
- Demonstrated ability to lead creative-driven growth strategies (not just media buying)
- “Growth hacker” mentality: highly experimental, innovative, and constantly testing new approaches
- Experience managing high spend and scaling efficiently
- Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Responsibilities
- Own and scale paid acquisition across channels (Meta, Google, emerging platforms), with clear accountability for CAC, ROAS, and revenue growth
- Lead creative strategy as a core growth lever—drive high-volume testing, iteration, and optimization of ad creatives
- Build and manage an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
- Develop and refine attribution models, incrementality testing, and performance measurement frameworks
- Identify and unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
- Continuously test and optimize targeting, bidding, and campaign structures
- Partner closely with Product/Operations/Engineering teams to optimize landing pages and conversion funnels by channel
- Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
- Collaborate on experimentation roadmaps across acquisition and funnel optimization
Benefits
- equity
- low deductible health plans
- flexible time away
- family leave programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
