Director of Content and User Experience Strategy

Towson University • Towson, MD

4d

About The Position

This role leads the content and UX strategy for the university website, providing strategic direction and hands-on content oversight for key webpages. The position involves leading redesign and improvement projects, advising on strategy based on data and user insights, and guiding content development in alignment with standards. The role also involves providing leadership and editorial guidance to web publishers, ensuring content is treated as a strategic asset, and maintaining editorial and brand integrity. Additionally, it requires overseeing content publishing processes and editorial workflows, and managing the content and storytelling strategy for the university's homepage.

Requirements

• Bachelor's degree with a minimum 7 years of experience working in content strategy, UX, or a closely related discipline for enterprise-level websites.
• At least 2 years leading institutional content strategy and/or UX practice.
• Proven ability to practice both content strategy and UX, including writing, editing, content modeling, wireframing, usability testing and research synthesis.
• Experience working in a specialized web team alongside professionals in information architecture, digital marketing, design, and/or front-end development.
• Demonstrated ability to envision big-picture strategy while executing day-to-day content and UX work.
• Ability to manage relationships at all levels of the organization, keeping decisions user-centered while remaining service-oriented and empathetic to the diverse needs of many stakeholders.
• Exceptional organization, project management, writing, and plain-language editing skills.
• Experience administering content management systems in a WYSIWYG interface.
• Working knowledge of the underlying front-end code (HTML/CSS) of rendered webpages.
• Working knowledge of accessibility standards (WCAG 2.1 AA) as they apply to both content and user experience.

Nice To Haves

• Previous higher education experience desired but not required.
• Previous supervisory experience desired but not required.
• Previous experience with agile, lean UX, and content ops desired but not required.

Responsibilities

• Lead content and UX strategy for the university website, providing strategic direction and hands-on content oversight for TU's highest-value webpages.
• Serve as team lead for redesign and continuous improvement projects for TU websites, web sections and microsites.
• Advise on strategy and messaging based on insights drawn from content inventories, site audits, competitive assessments, user testing, and web analytics.
• Guide content development in alignment with information architecture, user experience, and accessibility standards.
• Set and enforce web editorial style and tone.
• Identify and recommend appropriate content types and formats.
• Translate UX best practices and research findings into actionable content and structural recommendations.
• Collaborate with the Information Architect to ensure content and navigation serve user mental models.
• Develop relationships with stakeholders and leaders across the university to evangelize content strategy and UX practices.
• Provide strategic leadership and editorial guidance to TU web publishers.
• Work with web publishers to ensure content is treated as a strategic asset that serves users above all else.
• Guide the development of content to ensure editorial and brand integrity and adherence to web standards.
• Ensure that site content reflects the university's commitment to accessibility, plain language, and diversity.
• Apply UX writing principles across editorial guidance to improve content usability for distributed editors.
• Stay current with external trends in content strategy and UX to continuously improve the university's content publishing operation.
• Oversee content publishing processes and editorial workflows within the university's CMS.
• Collaborate with Digital Strategy leadership to establish and enforce content governance standards.
• Manage content and storytelling strategy for the Towson University home page, working with writers, photographers and videographers.

What This Job Offers

• Job Type: Full-time
• Career Level: Director