Director of Strategic Planning
About The Position
Directs the development and management of all marketing and sales related functions including Digital Marketing (Website Development, PPC, SEO, Content Marketing and Social Media), Admissions (Sales, Compliance, Insurance Verification, Medical and Clinical Pre-assessments, Financial Agreements and Financial Approvals), Alumni Programs, TV, Radio and Print Advertising, Business Development Teams, Collateral Creation, Community Outreach, and Video Production for Marketing Purposes. Researches and makes recommendations for business expansion and revenue enhancing opportunities and assists COO in evaluation and implementation. Develops and implements business expansion strategy as directed by the COO based on current industry trends. Utilizes a cost/benefit-focused approach when evaluating and making recommendations for the business plan. Creates or assists in the creation of strategic business relationships including network insurance contracts, employer group contracts, union relationships and EAP relationships to support business development and revenue goals. Works closely with executive team and department leaders to adopt and implement new strategic initiatives. Directs public relations functions and community relationship outreach efforts. Approves and directs all media contact. Directs Branding and is responsible for creation and maintenance of cohesive brand messaging across all channels, programs and lines of business. Develops and manages budget for all Marketing, PR and Admissions related functions with a focus on ROI. Directs development and management all supporting systems including Salesforce, attribution tracking platforms, site hosting platforms, marketing automation and conversion optimization platforms, and marketing and business development related integrations with EHR platform, Financial accounting systems and Telehealth platforms. Directs or collaborates in development of any website-based HR and financial portals for the purposes of job applications and patient payments. Attends regular Staff and Performance Improvement meetings. Holds regular staff meetings and builds a cohesive and positive culture. Assists in special projects. Attends in-services and off-site 3rd party conferences as directed by the COO. Maintains open communication with corporate staff, facility staff. Understands and adheres to all policies regarding patient rights and HIPPA protections. May be required to perform other duties as assigned.
Requirements
- Digital Marketing (Website Development, PPC, SEO, Content Marketing and Social Media)
- Admissions (Sales, Compliance, Insurance Verification, Medical and Clinical Pre-assessments, Financial Agreements and Financial Approvals)
- Alumni Programs
- TV, Radio and Print Advertising
- Business Development Teams
- Collateral Creation
- Community Outreach
- Video Production for Marketing Purposes
- Experience with Salesforce, attribution tracking platforms, site hosting platforms, marketing automation and conversion optimization platforms
- Experience with integrations with EHR platform, Financial accounting systems and Telehealth platforms
- Experience with website-based HR and financial portals
- Understanding of patient rights and HIPPA protections
Responsibilities
- Directs the development and management of all marketing and sales related functions
- Researches and makes recommendations for business expansion and revenue enhancing opportunities
- Assists COO in evaluation and implementation of business expansion and revenue enhancing opportunities
- Develops and implements business expansion strategy as directed by the COO based on current industry trends
- Utilizes a cost/benefit-focused approach when evaluating and making recommendations for the business plan
- Creates or assists in the creation of strategic business relationships including network insurance contracts, employer group contracts, union relationships and EAP relationships to support business development and revenue goals
- Works closely with executive team and department leaders to adopt and implement new strategic initiatives
- Directs public relations functions and community relationship outreach efforts
- Approves and directs all media contact
- Directs Branding and is responsible for creation and maintenance of cohesive brand messaging across all channels, programs and lines of business
- Develops and manages budget for all Marketing, PR and Admissions related functions with a focus on ROI
- Directs development and management all supporting systems including Salesforce, attribution tracking platforms, site hosting platforms, marketing automation and conversion optimization platforms, and marketing and business development related integrations with EHR platform, Financial accounting systems and Telehealth platforms
- Directs or collaborates in development of any website-based HR and financial portals for the purposes of job applications and patient payments
- Attends regular Staff and Performance Improvement meetings
- Holds regular staff meetings and builds a cohesive and positive culture
- Assists in special projects
- Attends in-services and off-site 3rd party conferences as directed by the COO
- Maintains open communication with corporate staff, facility staff
- Understands and adheres to all policies regarding patient rights and HIPPA protections
- May be required to perform other duties as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
