Director of Strategic Communications & Public Relations

Right At Home•Omaha, NE

7h•Hybrid

About The Position

Right at Home is seeking an experienced Director of Strategic Communications & Public Relations to develop and lead an integrated communications strategy that strengthens the organization’s reputation, elevates brand awareness, advances thought leadership, and supports organizational growth. The role oversees public relations, media relations, executive communications, speaking opportunities, crisis and reputation management, and communications support for franchisees and Franchise Development. It works across departments and the System to promote a consistent, credible voice and position Right at Home as a leader in aging, caregiving, and home care. The director will lead national public relations and media engagement, advise the Chief Marketing Officer and Executive Leadership, and position executives and subject-matter experts as trusted industry voices. The role also supports local franchise visibility and franchisee recruitment, measures communications performance, and manages PR budgets, vendors, and external resources where applicable.

Requirements

Bachelor’s degree in public relations, communications, journalism, marketing, or a related field, or equivalent directly related experience.
8+ years of progressive experience in public relations, corporate communications, strategic communications, journalism, or a related field.
Experience leading communications programs and working directly with senior executives.
Exceptional written, verbal, presentation, and storytelling skills.
Demonstrated success building media relationships and securing earned coverage.
Strong strategic judgment and the ability to counsel senior leaders on sensitive or high-visibility matters.
Experience with executive communications, thought leadership, reputation management, and crisis communications.
Ability to work collaboratively across departments and manage multiple priorities and deadlines.
Strong planning, project management, measurement, and budgeting skills.
Must be authorized to work in the United States without the need for current or future employment-based visa sponsorship, and maintain valid work authorization throughout employment.

Nice To Haves

National media relations and thought leadership experience.
Knowledge of home care, health care, aging care services, franchising, or a multi-location organization.

Responsibilities

Uphold and demonstrate Right at Home’s core values: Authentic, Accountable, Collaborative, Integrity, and Approachable.
Develop and execute a national public relations strategy supporting business and brand objectives, including national visibility and local franchise opportunities.
Build relationships with national, regional, trade, health care, and local media, and secure earned coverage across print, broadcast, digital, and podcast channels.
Manage media inquiries, interview requests, press releases, and media materials.
Lead reputation management and crisis communications when issues arise.
Develop messaging and communications plans for major business priorities, partnerships, programs, and announcements, ensuring consistency with the organization’s vision, values, brand voice, and strategic direction.
Advise the Chief Marketing Officer and Executive Leadership on communications opportunities, risks, and positioning.
Partner across departments to coordinate clear, consistent communications for key audiences.
Secure media interviews, speaking engagements, podcasts, webinars, panels, and contributed articles to position executives and subject-matter experts as trusted industry voices.
Develop executive talking points, briefing materials, speeches, bylines, and presentation narratives; prepare and coach spokespeople for media interviews and public engagements.
Build relationships with industry associations, advocacy organizations, health care stakeholders, and other influential audiences.
Evaluate conference, partnership, sponsorship, award, and recognition opportunities with the Director of Meeting and Events.
Coordinate speaker submissions and represent Right at Home at selected conferences, industry events, and public engagements.
Provide PR programs, tools, and guidance to help franchise owners build appropriate local visibility.
Partner with Franchise Development on communications supporting franchisee recruitment, growth markets, webinars, and prospect engagement.
Identify stories and proof points that demonstrate Right at Home’s differentiation and impact.
Establish KPIs and report on media coverage, reach, share of voice, thought leadership, speaking opportunities, and communications performance; use insights to improve programs.
Manage PR budgets, vendors, and other external resources where applicable.
Perform special projects and other duties as assigned.