Director of Strategic Accounts - Food Service & Alt Channels

Skinny Dipped

8h • Remote

About The Position

We’re looking for a strategic, entrepreneurial Director of Strategic Accounts to lead and scale SkinnyDipped’s business across Foodservice and Alternative Channels nationwide. This includes (but is not limited to) accounts such as corporate campuses, college & university, travel, hospitality, entertainment venues, and unattended retail.
This role owns national channel strategy, key account development, and business planning/forecasting, while also leading and mentoring our Alternative Channel Sales Manager. The ideal candidate is both a big-picture strategist and a hands-on operator - someone who can build the roadmap, open doors, and create a scalable foundation for long-term growth in these channels. This is a highly entrepreneurial role ideal for a sales leader who thrives in high-growth CPG environments and understands the nuances of route-to-market beyond traditional grocery.
If you’re energized by building something from the ground up, partnering cross-functionally, and shaping how a fast-growing brand shows up outside traditional retail -we’d love to talk.

Requirements

• Bachelor’s degree required.
• 5-10 years of CPG sales experience, with meaningful exposure to non-traditional or foodservice channels
• Proven success building and scaling national accounts or emerging channels.
• Experience developing channel strategy, pricing architecture, and customer-specific programs.
• Experience working with brokers and distributors
• Prior people management experience strongly preferred.
• Strategic thinker with strong executional follow-through.
• Strong financial and analytical skills, including pricing, forecasting, and trade spend management.
• Excellent communication and negotiation skills, with the ability to influence internally and externally.
• Highly organized, proactive, and comfortable operating in a fast-moving, entrepreneurial environment.
• Collaborative leadership style with a roll-up-your-sleeves mentality.

Nice To Haves

• Experience with better-for-you, snack, or food brands a plus.

Responsibilities

• Own & Grow National Foodservice & Alternative Channel Business
• Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities.
• Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners.
• Serve as the primary owner of national account negotiations, programs, and long-term partnerships.
• Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth.
• Channel Strategy
• Identify high-priority accounts and build a targeted pipeline for each channel.
• Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability.
• Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity.
• Monitor channel performance and competitive dynamics to continuously refine strategy.
• Build & Execute Annual Business Plans
• Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals.
• Set clear KPIs and track performance against goals, proactively identify risks and opportunities.
• Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution.
• Manage Trade & Promotional Strategy
• Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds.
• Conduct post-program analysis to evaluate ROI and inform future planning.
• Balance growth initiatives with disciplined financial management.
• People Leadership & Team Development
• Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities.
• Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels.
• Foster a positive, collaborative, and accountable team culture.
• Broker & Distributor Partnership Management
• Collaborate with distributor and broker partners to ensure strong execution and coverage across the country.
• Set clear KPIs and utilize scorecards to track performance and hold partners accountable.
• Lead regular business reviews and implement action plans to address gaps or unlock opportunities.
• Forecasting & Cross-Functional Collaboration
• Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting.
• Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time.
• Share insights and recommendations with senior leadership to inform broader company strategy.
• Represent SkinnyDipped in the Field
• Attend customer meetings, industry events, and trade shows as needed to support business growth.
• Travel up to ~40–50% as required.

Benefits

• Competitive salary
• Annual performance bonus
• Equity opportunity
• Excellent medical, dental, and vision benefits
• 401(k)
• 3 weeks paid vacation + 14 paid holidays
• Paid parental leave
• Paid time off to volunteer
• Wellness & technology stipends
• Fun, entrepreneurial culture with room to make a real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees