Director of Sponsorships and Partnership Solutions

Fordham University PortalRose Hill, VA
Onsite

About The Position

Reporting to the General Manager of WFUV, the Director of Sponsorships and Partnership Solutions leads WFUV’s efforts to modernize, grow, and diversify station revenue through creative, mission-aligned partnerships with businesses, cultural institutions, and community organizations. This position transforms WFUV’s traditional underwriting model into a forward-looking Sponsorship & Partnership Program, connecting brands with WFUV’s multi-platform audience through on-air, digital, event, and experiential opportunities that reflect the station’s values and public-service mission. This position requires occasional night and weekend work hours for station events.

Requirements

  • Leads WFUV’s efforts to modernize, grow, and diversify station revenue through creative, mission-aligned partnerships with businesses, cultural institutions, and community organizations.
  • Transforms WFUV’s traditional underwriting model into a forward-looking Sponsorship & Partnership Program, connecting brands with WFUV’s multi-platform audience through on-air, digital, event, and experiential opportunities that reflect the station’s values and public-service mission.
  • Requires occasional night and weekend work hours for station events.

Nice To Haves

  • Public media experience preferred.

Responsibilities

  • Develops and executes a comprehensive Sponsorship & Partnership Strategy that grows revenue across on-air, digital, and live event platforms.
  • Redefines and repositions underwriting as a mission-based brand partnership, emphasizing audience engagement, authenticity, and shared values.
  • Actively prospects, pitches, and closes sponsorship and underwriting opportunities, serving as a primary seller for the department until additional team members are hired.
  • Designs and sells integrated packages that combine on-air credits, digital sponsorships, podcasts, playlists, newsletters, events, and custom activations.
  • Creates a WFUV Sponsorship Playbook detailing audience insights, pricing structures, case studies, and cross-platform inventory.
  • Works with the Digital and Marketing teams to expand WFUV’s sponsorship inventory (streaming pre-rolls, podcasts, video series, newsletters, and social media campaigns).
  • Partners closely with Fordham University’s Office of Development and Strategic Communications to ensure alignment with broader institutional priorities.
  • Liaises with external consultants (e.g., Jacobs Media, underwriting production vendors) to modernize systems and optimize performance.
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