Director of Social Media and Video Storytelling - NonProfit

AHRC NYC • Manhattan, NY

2d • Onsite

About The Position

AHRC New York City is seeking a Director of Social Media and Video Storytelling. This role is a storytelling leadership position responsible for shaping how AHRC NYC communicates its mission, impact, and community across platforms through compelling, human-centered narratives. The Director will oversee AHRC NYC’s core social channels while also providing strategic coordination, guidance, and alignment across a broader ecosystem of affiliated and program-level accounts. This Director will serve as both a content visionary and operational leader, ensuring consistency, quality, and measurable impact across all digital storytelling efforts.

Requirements

• 7+ years of experience in social media, digital content, or storytelling roles.
• Proven success developing and executing social media strategies for complex organizations or brands.
• Strong expertise in video storytelling, including concept development and production oversight.
• Demonstrated ability to balance strategic thinking with hands-on execution.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of social media analytics and performance measurement.
• Willingness and ability to travel regularly to sites across New York City to capture content.
• Commitment to accessibility, equity, and respectful representation.

Nice To Haves

• Experience in nonprofit, advocacy, or mission-driven organizations highly desired.
• Familiarity with disability services or related fields particularly valuable.
• A storyteller who sees social media as a platform for impact, not just promotion.
• A collaborative leader who empowers others while maintaining high standards.
• A creative innovator who stays ahead of digital and platform trends.

Responsibilities

• Develop and execute a comprehensive social media and video storytelling strategy aligned with AHRC NYC’s mission, brand, and communications goals.
• Set the vision for how social platforms and video content can drive awareness, engagement, advocacy, and fundraising.
• Establish standards, governance, and best practices across AHRC NYC’s network of social media accounts.
• Lead the creation of compelling, inclusive, and mission-driven content, with a strong emphasis on video storytelling.
• Identify and elevate authentic stories from the AHRC NYC community, ensuring dignity, respect, and impact.
• Capture content on-site at AHRC NYC locations, including video, interviews, and photography.
• Oversee editorial planning, content calendars, and multimedia production.
• Direct short- and long-form video initiatives across platforms (e.g., Instagram, TikTok, YouTube, LinkedIn).
• Partner with internal teams and external vendors to produce high-quality video content.
• Ensure video storytelling reflects best practices in accessibility and engagement.
• Manage AHRC NYC’s primary social media channels.
• Provide coordination, guidance, and strategic direction to other AHRC-affiliated accounts to ensure alignment and brand consistency.
• Monitor trends, platform changes, and emerging opportunities.
• Define KPIs and track performance across all social media and video initiatives.
• Use data and insights to continuously refine strategies and improve outcomes.
• Report on impact and growth to leadership.
• Collaborate closely with teams and departments across AHRC NYC.
• Manage freelancers and/or agency partners as needed.
• Serve as a key advisor on digital storytelling across the organization.
• Regularly visit AHRC NYC programs, sites, and facilities across New York City to capture content and develop authentic stories directly from the community.

Benefits

• Low cost, quality Medical Insurance (Single & Family Plans)
• 403(b) retirement plan
• 403(b) company match
• Generous Paid time off (sick, personal & vacation)
• Dental insurance
• Vision insurance
• Tuition Reimbursement
• Referral program
• Paid Training
• Life insurance
• Employee discount
• Health savings account

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed