Director of Social and Influencer

Function Health•Austin, TX

About The Position

Function is building a full-stack health system and is a category-defining health brand. This role will own the social media presence end-to-end, including social channels, creator and talent relationships, and influencer programs across both organic and paid. This is a highly visible and consequential role that directly shapes how the world perceives Function, who advocates for the brand, and how it grows. The Director will lead a small team responsible for social, content, talent, and creator partnerships. The ideal candidate can translate a single story into multiple compelling narratives, possesses strong cultural intelligence and strategic thinking, and excels at execution. They understand the 'why' behind trends and use this behavioral intelligence to make informed decisions. Building genuine, strategic, and efficient creator and talent relationships is key, distinguishing true influence from noise. This role is for someone who has scaled a social presence and a creator program simultaneously and can articulate the cultural insights behind their successes.

Requirements

5+ years of experience owning social strategy, content, and creator or influencer programs at scale.
Proven track record of meaningful channel growth and creator programs that drove real business outcomes.
Experience leading and developing teams.
Deep operating experience in real-time environments (cultural moments, news cycles, launches, live engagement).
A genuine cultural intelligence practice, able to explain the 'why' behind performance and audience signals.
Strong analytical instincts and fluency in tying social and creator performance to growth metrics.
Experience managing creator and talent relationships.
Fast, decisive, and comfortable being accountable in public.
Detail-obsessed, but not precious.
Equally comfortable in strategy decks and in the comments section.
Opinionated about culture and curious about its drivers.
A builder of teams, systems, and trust with talent.

Nice To Haves

Ideally, experience spanning both social strategy and creator/influencer programs in a single role.

Responsibilities

Full ownership of multi-channel social growth, driving significant increases in reach, engagement, and cultural relevance.
Build and execute a performance-driven, always-on social strategy that protects the brand while allowing for experimentation.
Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
Model best-in-class real-time engagement: on-brand, fast, human, and culturally aware.
Set the creative bar with exceptional taste and cultural judgment, focusing on originality in formats and moments.
Own the full talent and creator strategy across organic and paid, including identification, vetting, ongoing management, and performance.
Build and maintain a creator ecosystem that reflects Function's brand values and reaches target audiences (early adopters, mainstream health consumers, cultural tastemakers).
Partner with growth and performance teams to ensure influencer programs drive measurable acquisition outcomes.
Evaluate partnership fit through a cultural lens, assessing alignment with the future of health culture.
Negotiate and manage talent relationships rigorously, from micro-creators to high-profile partners, and build the infrastructure for scale.
Obsess over future cultural trends (12-24 months out) and decode the behavioral 'why' behind audience actions.
Identify cultural moments worth owning, define moments Function should build, and set criteria for success.
Apply cultural intelligence to ambassador selection, platform strategy, and content direction, grounding decisions in data.
Map and navigate cultural tensions Function faces during scaling (e.g., access vs. luxury, data empowerment vs. health-tech skepticism).
Lead and develop a team across social, talent, and creator partnerships, setting direction, operating models, and performance standards.
Build a team capable of high-quality, rapid execution.
Raise the cultural fluency of the team.
Operate as a cross-functional partner, influencing storytelling and launches.
Communicate performance, cultural rationale, and strategic direction clearly.
Define and track key metrics across social and creator initiatives, tying them to business outcomes.
Move fast without compromising quality and own performance numbers.