Director of Social and Influencer

Indie Consulting, LLC•Raleigh, NC

2d•Hybrid

About The Position

Indie Consulting is a fast-growing, strategy-led marketing consultancy founded in 2019, partnering with exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping clients tell their stories with clarity and impact. Our collaborative culture prioritizes professional and personal growth, empathy, and delivering meaningful results. The Director of Social & Influencer will lead and evolve Indie Consulting’s Social & Influencer practice, shaping its vision, strategy, and growth while ensuring exceptional client outcomes. This role oversees integrated social media, influencer marketing, creator partnerships, creator commerce, affiliate program management, and community-building initiatives. As a senior leader, the Director will serve as a strategic advisor to clients and internal teams, guiding platform strategy, creator ecosystems, audience engagement, and emerging trends. This is a builder role requiring deep expertise in social and influencer marketing, strong leadership, business acumen, and client partnership skills. The ideal candidate will lead and develop a high-performing team, influence senior stakeholders, and shape the future of Indie’s social and influencer offerings through innovation, thought leadership, and operational excellence.

Requirements

10+ years of experience in social media, influencer marketing, digital marketing, or integrated communications, including 3+ years in a leadership role.
Proven experience developing and leading social and influencer strategies for consumer brands.
Experience managing and mentoring high-performing teams while fostering collaboration across cross-functional stakeholders.
Deep understanding of social platforms, creator ecosystems, influencer marketing, community engagement, and emerging digital trends.
Strong client leadership skills with experience presenting recommendations, influencing stakeholders, and building trusted partnerships.
Ability to translate consumer insights, cultural trends, and performance data into actionable strategies that drive measurable business results.
Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Nice To Haves

Experience working with CPG or other consumer-focused brands.
Experience building, scaling, or evolving social media and influencer marketing capabilities within an agency environment.
Experience leading large-scale integrated marketing programs that connect social, influencer, content, paid media, and broader brand initiatives.
Experience contributing to new business development, thought leadership, and agency growth initiatives.

Responsibilities

Lead the development of social media, influencer marketing, and creator commerce strategies across multiple client accounts, ensuring alignment with brand and business objectives.
Lead the evolution of Indie's Social & Influencer practice, enhancing capabilities, processes, tools, and service offerings while shaping the future of creator commerce and affiliate communities.
Monitor and evaluate social, cultural, creator, and technology trends to identify emerging opportunities and guide innovation for both clients and the agency.
Contribute to new business efforts, including pitch development, strategic recommendations, and thought leadership.
Design and build Indie's creator commerce offering, including affiliate program architecture, TikTok expertise, ambassador and loyalty creator networks, and performance-based compensation models.
Lead the development and execution of influencer and creator partnership strategies, including creator identification, partnership frameworks, campaign activation, and measurement across earned, paid, and affiliate-based models.
Develop and operationalize Indie's approach to nano- and micro-creator programs at scale — moving clients from campaign-based influencer models to always-on creator community programs.
Explore, test, and implement emerging platforms and tools — including TikTok Shop, affiliate management platforms, AI tools, and creator innovations — to improve performance, efficiency, and scalability for clients.
Oversee social content planning and channel strategy across organic, paid, influencer, and community channels, ensuring work is platform-native, culturally relevant, and strategically aligned.
Translate strategic insights, consumer behavior, cultural trends, and platform opportunities into impactful social and influencer programs that drive engagement, brand growth, and measurable business results.
Establish and uphold standards for social and influencer excellence, ensuring all recommendations are rooted in audience insights, platform expertise, and business objectives.
Oversee and inspire the Social & Influencer team, providing clear direction, constructive feedback, mentorship, and development opportunities that elevate both client work and team capabilities.
Partner cross-functionally with Strategy, Creative, and Activation teams to develop integrated campaigns that align with client objectives and channel best practices.
Serve as a senior strategic advisor to clients, presenting recommendations, thought leadership, and performance insights with confidence and clarity.
Review and analyze campaign, content, and influencer performance, translating findings into actionable recommendations and optimization strategies.