About The Position

The way people find brands is changing faster than it ever has, and most agencies are scrambling to keep up. GR0 isn't. We're one of the fastest-growing digital marketing agencies in the country, and we're hiring a Director of SEO & AI Search to own the evolution of our core service line. This is the role for someone who sees what's coming in search, has the chops to build for it, and wants to lead a team doing work that actually matters. You'll have a real seat at the table. You'll own outcomes, not just tasks. And you'll have the resources, the team, and the client portfolio to prove what's possible when deep SEO expertise meets genuine AI fluency. This role is the head of SEO at a high-growth agency working with some of the most ambitious D2C brands in e-commerce. The job is to make the department perform, scale, and stay ahead. This means leading a talented team of SEO managers, driving retention and results across a diverse client portfolio, and being the person in the room who knows both the technical fundamentals and where the industry is going next. You'll also be a builder. New processes, new capabilities, new revenue streams. If something isn't working, you fix it. If there's an opportunity no one has spotted yet, you find it. AI search is not a side project. You'll lead GR0's point of view on generative engine optimization and make sure the team is ahead of every platform shift, not reacting to it.

Requirements

  • 5+ years of hands-on SEO experience
  • 2+ years in people management
  • Agency experience (required, not preferred)
  • Proven track record managing managers and leading high-performing teams, including offshore
  • Deep expertise across technical SEO, content, and off-site disciplines
  • Financial acumen with P&L ownership experience
  • Genuine enthusiasm for AI's role in search and the future of discovery
  • Strong executive presence: comfortable on pitch calls, client calls, and the conference stage

Nice To Haves

  • Experience with D2C brands and performance marketing environments
  • Prior success managing offshore talent across time zones
  • Entrepreneurial background or history of launching new initiatives inside an agency or startup

Responsibilities

  • Lead a talented team of SEO managers, driving retention and results across a diverse client portfolio.
  • Hire great people, coach them well, and build a culture where high standards and psychological safety coexist.
  • Act as a senior voice on strategy calls, QBRs, and escalations, identifying at-risk accounts and having a plan ready.
  • Develop full-funnel SEO strategies built on data: technical audits, content roadmaps, backlinking, digital PR, and cross-platform approaches spanning Google, Bing, Amazon, and beyond.
  • Manage department P&L, capacity planning, tooling decisions, and sales pitches.
  • Lead GR0's point of view on generative engine optimization and ensure the team is ahead of platform shifts.

Benefits

  • Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Annual compensation for this role is market competitive.
  • Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
  • Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
  • Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
  • Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
  • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
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