Director of Sales

Feeser's Food Distributors•Harrisburg, PA

2d•Onsite

About The Position

Feeser’s Food Distributors is seeking a strategic, inspiring, and results-driven Director of Sales to lead a high-performing team, strengthen customer partnerships, and drive expansion across diverse market segments. This is a highly visible leadership role for someone who thrives in a fast-paced environment and knows how to turn vision into measurable success. Since 1901, Feeser’s, Inc. has been a trusted, family-owned foodservice distributor serving the Mid-Atlantic with a vast portfolio of dry, refrigerated, and frozen products, supporting restaurants, healthcare systems, schools, and institutions.

Requirements

Bachelor’s degree (required)
Minimum 5 years in a senior sales leadership role (required)
8–10 years of experience in a sales organization (required)
Extensive experience with sales technology tools, including: Online ordering platforms, CRM systems, Advanced Microsoft Excel & PowerPoint, AI tools such as Copilot or similar
Proven ability to lead and inspire a sales team
Strong cross-functional collaboration with Purchasing, Finance, Operations, and Marketing
Deep experience managing major accounts and building long-term relationships
Exceptional communication, organization, and attention to detail
High integrity and transparency — trusted across all levels of the organization
Strong multi-level account penetration skills
Excellent written, verbal, analytical, and strategic problem-solving abilities

Responsibilities

Develop and communicate a compelling short- and long-term vision for the sales organization.
Ensure all sales initiatives align with company goals and market trends.
Identify and cultivate new strategic partnerships and revenue channels.
Lead development of the annual sales budget, forecasting, and investment planning.
Define and communicate clear, measurable objectives for all sales roles.
Build and execute outbound and inbound prospecting strategies.
Lead change management for new technologies, processes, and initiatives.
Represent Feeser’s at industry events, conferences, and thought-leadership opportunities.
Drive innovative sales strategies across existing and emerging channels.
Advance Inside Sales capabilities, technology adoption, and customer growth.
Conduct regular business reviews with sales staff to evaluate performance vs. budget and KPIs.
Implement structured consequence management and improvement plans.
Present monthly leadership updates on sales metrics, trends, and strategic insights.
Build strong partnerships with key customers through business reviews and competitive analysis.
Identify market trends using data analytics and develop actionable recommendations.
Oversee beverage department initiatives, new products, and account opportunities.
Ensure CRM adoption and maintain an accurate, actionable sales pipeline.
Partner with Marketing to promote key vendor and private-label products.
Collaborate with Operations to support new customer onboarding and cost-efficient service.
Work closely with Finance on analytics, reporting, and margin optimization.
Coordinate with Purchasing on cost management, product onboarding, and demand forecasting.
Coach and mentor sales leaders and individual contributors.
Lead recruiting, hiring, onboarding, and development of sales talent.
Collaborate with Strategic and Regional Sales Managers on tools, techniques, and performance drivers.
Oversee development and implementation of training programs for new employees.