Director of Sales (DOS) - HOTEL - CROWN PLAZA Nashville, TN

Blue Sky Hospitality Solutions•Nashville, TN

31d•$70,000 - $90,000•Onsite

About The Position

Seeking a dynamic, results-driven Director of Sales to lead the hotel's commercial strategy and drive total revenue performance across all market segments. This role requires a visible leader who combines strategic thinking with hands-on selling to grow market share, build strong client relationships, and position the hotel for long-term success. The Director of Sales will be responsible for leading the overall hotel sales strategy across various segments including Corporate Transient, Group Sales, SMERF, Association, Government, Sports & Entertainment, Tour & Travel, Local Negotiated Accounts, and Catering & Social Business. The position involves driving proactive outbound sales efforts, developing and executing annual sales and marketing plans, and partnering closely with Revenue Management to optimize pricing, forecasting, pace management, market segmentation, inventory optimization, and RevPAR growth. The role also includes building demand during need periods, developing strong local relationships, representing the hotel at industry events, leading sales strategy meetings, monitoring market performance, and recruiting, coaching, developing, and inspiring a high-performing sales team. Collaboration with Operations to ensure a seamless guest experience is also a key aspect of this position.

Requirements

Minimum 5+ years of hotel sales leadership experience
Current or previous Director of Sales or Assistant Director of Sales experience within a full-service branded hotel
Demonstrated success driving: RevPAR, ADR, Occupancy, Market Share, Total Revenue
Strong understanding of: Corporate Transient, Group Sales, Catering, Business Travel, Revenue Strategy
Experience partnering closely with Revenue Management.
Strong leadership, presentation, negotiation, and relationship-building skills.

Nice To Haves

Experience with IHG, Marriott, Hilton, Hyatt, Wyndham, or other comparable full-service hotel brands is strongly preferred.
IHG experience strongly preferred
Nashville market experience preferred but not required
Proficiency with Delphi, Delphi.fdc, Opera, CI/TY, or comparable hotel sales and CRM systems preferred.

Responsibilities

Lead the overall hotel sales strategy across: Corporate Transient, Group Sales, SMERF, Association, Government, Sports & Entertainment, Tour & Travel, Local Negotiated Accounts, Catering & Social Business.
Drive proactive outbound sales efforts, prospecting, networking, and account development.
Develop and execute annual sales and marketing plans aligned with revenue goals.
Partner closely with Revenue Management to optimize pricing strategy, forecasting, pace management, market segmentation, inventory optimization, and RevPAR growth.
Build demand during need periods while maximizing business mix and profitability.
Develop strong relationships with local corporations, meeting planners, convention organizations, sports organizations, and community partners throughout the Nashville market.
Represent the hotel at industry events, networking functions, trade shows, and community organizations.
Lead weekly sales strategy meetings and maintain accountability for sales production and performance.
Monitor STR reports, market share, pace, production reports, and competitive intelligence to identify opportunities and drive results.
Recruit, coach, develop, and inspire a high-performing sales team focused on exceeding revenue goals.
Collaborate with Operations to ensure a seamless experience from contract through guest arrival and event execution.