Hotel Director of Sales

Aileron Management LLC•West Des Moines, IA

6h•$60,000 - $75,000•Onsite

About The Position

The Director of Sales is responsible for the development and oversight of all hotel sales and marketing activities with the goal of increasing market share, revenue and RevPAR performance and to meet or exceed hotel budget through concentrated proactive sales efforts in the market. This role involves achieving revenue goals by implementing effective sales and marketing strategies, preparing the annual Sales & Marketing budget, making outside sales calls, performing market analysis, contacting and qualifying new sales leads, analyzing reports, networking with community leaders, utilizing Brand support and initiatives, developing and implementing advertising, public relations, and promotional programs, identifying and selling to key accounts, maintaining knowledge of the local hotel market and competitors, identifying and soliciting new accounts, marketing opportunities on the property's website and electronic distribution channels, leading all hotel sales and marketing activities, and ensuring sales information is communicated to all departments.

Requirements

3 plus years of hotel sales experience required.
Marketing communications knowledge/experience in relative branding, public relations, eCommerce & social media.

Nice To Haves

Undergraduate degree preferred.
Strong judgment and creative problem-solving skills including negotiation and conflict resolution skills.

Responsibilities

Achieve revenue goals by implementing effective sales and marketing strategies; effectively communicate goals on an on-going basis to appropriate parties in order to attain results.
Prepare annual Sales & Marketing budget for the hotel with input from General Manager and final approval from appropriate parties.
Make continual outside sales calls in order to cultivate leads and potential clients.
Perform market analysis in order to develop the marketing plan and strategy.
Contact and qualify new sales leads as well as maintain contact with previous clients.
Analyze weekly & monthly reports and ensure all reports, requests for information, and special projects are submitted on or before their due date to appropriate parties.
Network with community leaders, businesses, associations, and groups in order to familiarize them with the hotel's services.
Utilize, exploit and incorporate all Brand support and initiatives.
Ensure that marketing and sales plans are appropriate for each sales period, including special plans to maximize room revenue during forecasted low occupancy periods.
Develop and implement advertising, public relations, and promotional programs.
Identify key accounts and actively sell through personal visits and regular contact with these accounts and their decision-makers.
Maintain knowledge of the local hotel market including the strengths and weaknesses of the competition. Use this knowledge when presenting information to decision-makers.
Familiar with the successful practices of competitors and recommends strategies or sales tactics designed to grow revenue and manage expenses.
Identify and actively solicit new accounts for the hotel.
Markets opportunities on property's web site and on electronic distribution channels.
Actively lead all hotel sales and marketing activities.
Ensure that all sales information is communicated to all departments.