Director of Sales | Atlanta Le Meridien
About The Position
The Director of Sales will be responsible for strategically soliciting and developing new accounts and promoting the property. This role is responsible for generating top-line revenue and managing all aspects of the Sales Department. The Director of Sales must focus on achieving hotel financial goals and budget targets, ensuring compliance with all daily operational procedures within the Sales department. They will maintain a thorough understanding of current customers and accounts, identifying potential new business or market segments for the hotel. This includes establishing special packages or programs to increase occupancy during slow periods and creating advertising campaigns to support these initiatives. The Director of Sales will also attend trade shows and local events to promote the hotel, communicate effectively with the General Manager and other department managers, and manage employee performance to ensure productivity and a quality work environment. Maintaining the Sales Department's annual budget is also a key responsibility, along with other duties as assigned.
Requirements
- Minimum 5 years progressive experience in sales, preferably in the hospitality industry
- Ability to satisfactorily communicate with guests, management, and co-workers to their understanding
- High school graduate or equivalent
- Familiarity with the local economy and market conditions
- Working knowledge of hotel operations
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
- Ability to write routine reports and correspondence
- Ability to speak effectively before groups of customers or employees of organization
- Ability to prepare budgets and ensure cost controls
- Familiarity with Sales and Marketing tools
- Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals
- Knowledge of organizing set up requirements from information on B.E.O.'s
- Knowledge of local activities and attractions appropriate for clientele
Nice To Haves
- College degree in hospitality management or business preferred
- Bilingual English/Spanish a plus
Responsibilities
- Strategically solicit and develop new accounts
- Promote the property
- Generate top line revenue
- Manage all aspects of the Sales Department
- Achieve hotel financial goals / budget targets
- Ensure compliance with and completion of all daily operational procedures by the Sales department
- Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures
- Determine and implement what additional business or market segments the hotel should pursue
- Establish special packages or programs to boost occupancy during slow periods
- Create advertising through newspaper, direct mail, billboards, etc. in support of these programs
- Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales
- Ensure communication with General Manager, all other Department Managers, and staff
- Manage all aspects of employee performance to ensure productivity and a quality work environment
- Maintain Sales Department’s annual budget
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
Number of Employees
1-10 employees
