Director of Sales (Senior Living)

Whitlock Place•Crawfordsville, IN

5d•Onsite

About The Position

As the Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. Your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Requirements

High school diploma or equivalent required
Minimum of two years of sales and marketing experience preferred
Valid driver’s license in good standing and reliable access to a personal vehicle required; local travel is reimbursed in accordance with the company’s mileage reimbursement policy
Demonstrated ability to achieve sales targets and/or occupancy goals preferred
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with CRM systems or similar technology preferred
Strong communication, presentation, relationship-building, and interpersonal skills
Excellent organizational and time-management skills with the ability to manage multiple priorities and meet deadlines
Professional and compassionate approach with a resident- and family-first mindset, a genuine passion for serving seniors, and a strong focus on positive outcomes
Ability and willingness to work onsite, conduct community tours, and participate in local community and networking events as needed

Responsibilities

Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
Build, nurture, and maintain referral networks through external outreach, presentations, and business development
Manage inquiries from all lead sources, providing timely responses and professional follow-up
Conduct personalized tours and discovery meetings to connect with prospective residents and families
Maintain accurate CRM data to track leads, activity, and conversion metrics
Plan and execute community marketing initiatives and sales events to drive qualified leads
Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
Represent the community with professionalism, integrity, and compassion in all interactions