DIRECTOR OF SALES - (WBRC 6 NEWS & TELEMUNDO ALABAMA) WBRC
FOX Carolina News•Homewood, AL
•Onsite
About The Position
WBRC 6 News is hiring a competitive, high-accountability Director of Sales to lead our sales organization across television and digital platforms. This is a high-impact leadership role for someone who owns results, brings bold ideas, develops talent, and knows how to win in-market. At WBRC, we operate with a digital-first approach; therefore, our next leader must fully embrace the full-service digital agency capabilities our clients rely on for comprehensive and transformational results.
Requirements
- Proven leadership track record driving broadcast and/or digital ad sales growth
- Strong negotiator and closer; builds long-term relationships and repeat business
- Highly organized with attention to detail and strong follow-through
- Experience with WideOrbit, Matrix, and Microsoft Office preferred
- College degree or equivalent experience (5+ years in sales leadership) needed
- Must meet Gray driving requirements and have a valid driver’s license
Nice To Haves
- Total ownership of the sales department revenue, culture, execution, and team development
- A competitive mindset: tests, takes smart risks, and pushes for growth
- Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
- A true team builder who recruits, coaches, and grows talent
- Exceptional communication up/down/across the organization; clear expectations and follow-through
- Experience driving results in television and/or digital advertising
Responsibilities
- Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
- Create and maintain a high-performance sales culture with clear standards and accountability
- Develop Birmingham market expertise and turn it into winning revenue initiatives
- Understand and manage political sales
- Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
- Build and achieve budgets; provide accurate, timely forecasts
- Strengthen relationships with key clients, agencies, and community partners
- Join the team on face-to-face sales calls weekly
- Coach and develop Media Executives and Sales Managers; recruit and onboard new talent
- Use audience measurement tools to deliver insights and effective client solutions
- Partner across departments to hit company and client goals
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
