DIRECTOR OF SALES - (WBRC 6 NEWS & TELEMUNDO ALABAMA) WBRC

Gray Media • Birmingham, AL

8d

About The Position

WBRC 6 News is hiring a competitive, high-accountability Director of Sales to lead our sales organization across television and digital platforms. This is a high-impact leadership role for someone who owns results, brings bold ideas, develops talent, and knows how to win in-market. At WBRC, we operate with a digital-first approach; therefore, our next leader must fully embrace the full-service digital agency capabilities our clients rely on for comprehensive and transformational results.

Requirements

• Proven leadership track record driving broadcast and/or digital ad sales growth
• Strong negotiator and closer; builds long-term relationships and repeat business
• Highly organized with attention to detail and strong follow-through
• College degree or equivalent experience (5+ years in sales leadership) needed
• Must meet Gray driving requirements and have a valid driver’s license

Nice To Haves

• Experience with WideOrbit, Matrix, and Microsoft Office preferred

Responsibilities

• Total ownership of the sales department revenue, culture, execution, and team development
• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Understand and manage political sales
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives and Sales Managers; recruit and onboard new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree