Director of Sales

Home2 Charlotte • Charlotte, NC

9d • Onsite

About The Position

Raines Co. is seeking a Director of Sales and Marketing to drive performance and champion guest experiences. This role requires leadership in a fast-paced environment, influencing marketing strategies, driving revenue, and maintaining a positive attitude. The company, established in 1988, is a family-owned business that has grown into an integrated development, management, and investment company operating leading hotel brands and boutique hotels. Raines maintains a family-oriented culture focused on building relationships with associates, partners, and communities.

Requirements

• Prior Director of Sales experience
• Prior Supervisory experience in hotel sales or related fields
• Proficient in Microsoft 365, brand's PMS, Delphi FDC, or similar applications
• Minimum High school diploma, GED or equivalent
• Associate’s degree and five years of progressive experience in hotels or related fields
• Up to 75% travel requirement
• Must possess a valid driver's license and reliable transportation and the ability to run off-property errands with minimal notice

Nice To Haves

• Bachelor's degree in Business Administration, Hotel and Restaurant Management, or related major preferred

Responsibilities

• Exercise discretion and independent judgement with respect to matters of significance
• Actively participating in the business planning and preparation with emphasis on driving the revenue objectives for the hotel
• Preparation, development and execution of the hotel's budget, sales and marketing team goals and incentive program
• Development of an effective marketing plan with clear objectives and sales goals, per each business segment toward the achievement of budget revenue targets
• Ensuring all brand standards and values are maintained at all times
• Directing and approving the overall travel plans of the S&M team to maximize coverage and revenue potential for the hotel
• Taking a lead position in the hotel's weekly/monthly forecasting meetings, working closely with the revenue management team and strategies to achieve goals/targets
• Use company-wide tools, systems and applications without exception
• Is conversant with revenue management and channel/distribution management, using these tools to support decision-making effectively
• Establishing and reviewing marketing and sales budgets and allocated expenditures to ensure the most effective use of funds available to support business objectives
• Regularly conducting and reviewing business performance and productivity with the team
• Optimizing opportunities in driving business via all available channels/distribution avenues
• Driving sales and marketing initiatives and activities to optimize synergy amongst sister hotels on cross-selling
• Providing feedback through marketing intelligence, to better guide business decisions, both long and short term
• Developing and maintaining close working relationships with all Division Heads and is an active part of the senior management team
• Recruitment, selection, training, and motivating the team within Sales & Marketing Department to realize their potential and to develop individuals for advancement
• Make recommendations for capital improvements to enhance the assets of the company and brand loyalty

Benefits

• Medical/Dental/Vision benefits
• 401K
• Generous PTO program
• Opportunity to join a winning culture recognized for rewarding our best with opportunities to advance their career within the company

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree