Director of Sales

Cogir Senior LivingScottsdale, AZ
Onsite

About The Position

The Director of Sales will lead and execute a high-performance sales strategy across a large and growing portfolio. This role is responsible for driving lead conversion, optimizing sales processes, and elevating overall sales performance through strong leadership, data-driven decision-making, and cross-functional collaboration. This is a highly hands-on leadership role. The ideal candidate is a “roll up your sleeves” operator who can step into communities, conduct deep-dive diagnostics across all sales activities, identify gaps and opportunities, and implement actionable solutions to improve performance and results. The Director of Sales will oversee the internal call center, sales training initiatives, competitive analysis, and a team of sales specialists, while developing and implementing strategic plans to increase occupancy and revenue.

Requirements

  • Bachelor’s degree in business, Marketing, or related field
  • Minimum of 8 years of progressive sales experience, with significant leadership responsibility
  • Experience managing inside sales teams or call centers
  • Deep understanding of CRM systems and data-driven sales strategies
  • Demonstrated success in training, coaching, and developing high-performing teams
  • Excellent communication, leadership, and organizational skills
  • Strategic thinker with a hands-on, execution-focused leadership style
  • A problem-solver who thrives in the field and can quickly diagnose challenges and implement solutions
  • Results-driven with a strong sense of accountability and ownership
  • Ability to balance big-picture strategy with day-to-day execution
  • Passion for building teams, improving systems, and driving measurable outcomes

Nice To Haves

  • Experience in senior living, hospitality, or multi-family housing across a multi-site or large portfolio environment is a plus
  • Proven track record of driving revenue growth and improving conversion rates

Responsibilities

  • Develop and execute comprehensive sales strategies to improve lead conversion and drive occupancy growth across the portfolio
  • Lead and manage the internal call center to ensure best-in-class response times, engagement, and tour setting performance
  • Oversee and enhance sales training programs, onboarding, and ongoing coaching to elevate team performance
  • Manage and mentor regional and/or specialized sales teams, fostering accountability and a high-performance culture
  • Conduct ongoing competitive analysis to inform pricing, positioning, and go-to-market strategies
  • Partner with marketing, operations, and executive leadership to align sales initiatives with broader business objectives
  • Analyze CRM data and sales metrics to identify trends, optimize funnel performance, and drive continuous improvement
  • Implement and standardize sales processes, tools, and best practices across the organization
  • Travel to communities to assess sales performance, conduct detailed audits of lead management, follow-up, and conversion practices, and deliver clear, actionable plans to resolve issues and improve outcomes
  • Support new community openings, repositioning efforts, and portfolio-wide initiatives

Benefits

  • Health, Dental, Vision, and Life Insurance
  • 401K with company match.
  • Paid Vacation, Holidays, and Sick Leave.
  • Employee Assistance Program,
  • Generous Employee Referral Program and more.
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