Director of Sales

Bimbo Bakeries USA•Irving, TX

14h•Remote

About The Position

This opportunity is within the St. Pierre USA team, which is part of Grupo Bimbo. St. Pierre is a fast-growing, insurgent premium brand in the in-store bakery category with the backing of the world’s largest bakery company. We are seeking a dynamic, entrepreneurial, Sales Director to lead a sales team managing our regional grocery and distributor accounts. This is a high-impact leadership role responsible for driving growth, building strategic partnerships, and playing a pivotal role in shaping our sales strategy and execution.

Requirements

Bachelor’s Degree Required.
10+ years of progressive sales experience in CPG, preferably in food and grocery retail.
3+ years of experience leading sales teams.
Entrepreneurial mindset: proactive, resourceful, thrives in ambiguity, and acts with urgency.
Proven success managing regional or national accounts across major retailers and distributors.
Ability to lead and develop high-performing teams.
Expertise in broker management, trade spend optimization, and promotional ROI analysis.
Exceptional communication, negotiation, and storytelling skills.
Excellent negotiation, communication, and relationship-building skills with senior retailer stakeholders.
Strong analytical skills with experience using syndicated data (IRI, Nielsen) and retailer POS systems.
Ability to manage trade spend and promotional ROI effectively.

Nice To Haves

Advanced Excel and familiarity with CRM and data visualization tools a plus.

Responsibilities

Develop and execute comprehensive regional business plans that align with company objectives and customer priorities, driving distribution, share, and profitability across all assigned accounts.
Identify whitespace opportunities and create breakthrough strategies to win in competitive markets.
Serve as the senior point of contact for major accounts and distributors.
Build trust-based partnerships with senior buyers and category managers to unlock growth opportunities and secure incremental programs.
Directly lead 3 Account Executives and influence their extended teams.
Provide coaching, set clear performance expectations, and foster a culture of accountability, collaboration, and continuous improvement.
Oversee relationships to ensure alignment on priorities, flawless execution, and measurable performance improvements.
Conduct quarterly business reviews to continuously assess performance, identify opportunities for improvement and implement strategies to maximize ROI from partnerships.
Take full responsibility for customer-level P&Ls, ensuring profitability while driving top-line growth.
Monitor trade spend, promotional ROI, and margin performance to optimize investments and deliver sustainable growth.
Champion and embed processes such as S&OP, demand planning, and forecasting to improve accuracy and operational efficiency.
Ensure timely communication and alignment across cross-functional teams.
Partner with Category & Insights to become a subject matter expert for the in-store bakery category.
Leverage syndicated data (Circana, Nielsen), retailer POS, and shopper insights to craft compelling, data-driven sell stories that position our brand as a growth driver.
Act as a thought leader within the organization and with customers.
Use storytelling and insights to influence decisions, secure incremental opportunities, and elevate the team’s strategic thinking.
Partner closely with Marketing, Finance, and Supply Chain to ensure flawless execution of pricing, promotions, and inventory strategies.
Drive alignment on innovation launches and seasonal programs.