Director of Sales

Gamers Choice•New York, NY

33d•$150,000 - $250,000•Onsite

About The Position

We're hiring a Director of Sales to own revenue and margin across every channel where we sell directly to consumers. Our DTC marketplaces include TCGplayer, our webstore, and more. Live commerce includes Whatnot, TikTok Live, and physical retail (our NYC flagship and future stores). This is a builder's role, not a caretaker's. You'll inherit a fast-growing, founder-led business with real momentum, imperfect data, and a lot of whitespace. Your job is to turn that into a documented, measurable revenue machine, a live show calendar that hums, a sales team that hits its numbers, a retail floor that converts, and a dashboard the whole company can run off of. If you've ever wanted to own a multi-channel P&L and actually build the system end-to-end instead of just inheriting one, this is that role for you! This role is for an operator who has already built a multi-channel DTC revenue function from a low-structure starting point, and wants to do it again, with more scale, in a category they're excited about. This is a high-ownership, high-intensity role. We move fast, we operate in public (live shows, retail floor, marketplace listings), and revenue happens nights and weekends as much as weekdays. Expect to be on-site at our NYC flagship and live studio regularly. This is not a remote role. Live commerce peaks in the evenings and on weekends. You'll be present for key shows, drops, and retail peak periods, and you'll structure your week around revenue, not around a standard 9 to 5. You should be comfortable being on the hook for a number every week, every month, every quarter, and being public about it. You'll be hands-on for the first 6–12 months. That means hosting shows when needed, jumping on the retail floor, building scrappy reports yourself, and troubleshooting listings before you have a team to delegate to.

Requirements

Proven builder in messy environments. You've personally taken a sales or revenue function from low structure and limited data to a documented, measurable system, team, process, and dashboards. You built it; you didn't just inherit it.
High ownership and accountability. You're comfortable being on the hook for clear revenue and margin targets, you track your own numbers openly, and your default is "the result is my responsibility."
Relentless executor, not a strategy-only leader. You'll host shows, jump on the retail floor, build scrappy reports, and troubleshoot listings when that's what the number requires. No work is beneath you if it moves revenue.
Data-driven, test-and-learn operator. You can build usable reports from imperfect data, run real experiments on cadence, hosts, offers, and pricing, measure impact, and kill what doesn't work.
Team builder and performance coach. You've hired, trained, and managed sales, host, or retail teams. You set standards, inspect activity and results, rank performance, and have the hard conversations to raise the bar.
Relevant multi-channel DTC experience. You've owned revenue across at least two of: marketplaces (TCGplayer, Amazon, eBay), live commerce (Whatnot, TikTok Live), and retail or shop-floor environments. You understand how channel differences change pricing, promos, and staffing.

Nice To Haves

Live commerce or creator/streamer background.
Trading cards, collectibles, or hobby retail experience.
Track record scaling marketplaces (Amazon, eBay, TCGplayer, etc.).
Opened or scaled at least one retail store.
Comfortable with self-serve analytics tools (Looker, Metabase, Mode, etc.).
Prior experience inside a fast-growing, founder-led business.

Responsibilities

Own revenue and margin across every DTC channel
Full P&L ownership across DTC marketplaces, live selling channels, and the retail store, including growth targets, pricing guardrails, channel strategy, and the call on which channels to double down on versus sunset.
Own the live selling machine
Treat every stream and major drop as a live sales event. Set the show calendar and cadence, design show formats, and optimize the metrics that matter: GMV per hour, sell-through rate, AOV, and repeat buyer rate across Whatnot, TikTok, and whatever comes next.
Own sales team performance, live stream hosts, traditional ecommerce sales, and the retail floor
Build, coach, and manage the on-camera hosts and the in-store sales team. Set scripts and standards. Make sure your top performers consistently cover the highest-value shows and peak retail traffic.
Own merchandising and promo strategy
Decide what products, bundles, bounties, mystery formats, and in-store promos go on which platform and when. Work in lockstep with buying and inventory to drive both cash flow and inventory turn, without giving away margin.
Own sales data, reporting, and the feedback loop into the rest of the business
Define and maintain the core sales dashboards for DTC, live, and retail. Translate those numbers into clear recommendations for buying (what to order more of), ops (where to staff up), finance (what to forecast), and the founder (what to bet on next).