Director of Sales

Linx Asset Management • Indianapolis, IN

20d • Onsite

About The Position

The Director of Sales is responsible for planning and implementing sales initiatives and Club development programs, both short and long range, targeted toward membership sales. For private event sales, the goal is to increase individual, social, corporate, and tournament bookings at the Club. This role is expected to produce measurable, quantifiable sales results against predetermined annual sales goals and budget. The Director will work with clients to ensure event details are outlined and communicate with staff for implementation, ensuring the Club maximizes its potential in driving revenues and achieving financial goals. Additionally, this role acts as a community relations liaison to maintain the prestigious image of the Club.

Requirements

• College degree in a business field preferred.
• Excellent written and verbal communication skills.
• Highly organized, efficient, and detail-oriented.
• Event management experience.
• Excellent interpersonal skills.
• Proficient in the use of Microsoft Word, Excel, Outlook, and PowerPoint.
• Experience with CRM tool is a plus.
• Strong understanding of the game of golf.
• Demonstrate a history of strong sales, negotiating, and closing skills.
• Must be friendly, outgoing and possess high level of client, member and resident satisfaction orientation.

Nice To Haves

• College degree in a business field

Responsibilities

• Achieve the sales and profit goals of the Club's catering, events, and golf outing operations.
• Engage in outbound sales efforts through networking, attending business association functions, referrals from existing business clients, and lead generation.
• Develop and implement programs and activities that increase and retain events in the Club, including telephone sales campaigns, direct marketing campaigns, networking events, and open house events.
• Build and maintain an events/outing prospect database, track all communications and activities with prospects, and record all sales made.
• Respond to prospect inquiries in a timely manner, conduct tours and meetings for prospective events/outings, and sell events/outings.
• Help prospects (including members) plan special events including menus, entertainment, theme, decorations, and other details.
• Work with the Club's General Manager and F&B Manager to determine selling prices and menus for catered events/outings.
• Schedule all banquet event functions and golf outings, price and prepare event proposals, collect signed contracts and deposits.
• Help develop catering sales/golf outing budgets and marketing plans.
• Recruit all new membership for the club, including corporate accounts.
• Assist in the preparation of the club's annual budget and financial goals.
• Use and update the Membership Report and CRM reporting.
• Prepare the monthly membership reporting for the General Manager and Corporate Team.
• Take a proactive approach, with the support of the General Manager, in achieving net membership dues goals.
• Initiate and work with all Department Heads to ensure there is a year-round social and activities calendar for the membership – specifically member ‘added-value events' & programs.
• Generate new member leads and track them accordingly.
• Implement a member referral program & all lead generation efforts.
• Responsible, along with the General Manager, for member retention and working with members to counsel them through membership transitions.
• Track a structured new Member Orientation process and implement new member 30/60/90-day call and connect program.
• Attend major club events and host regular orientations and member mixers to foster new member connections.
• Achieve a minimum of 10 new outgoing connections per day.
• Achieve a minimum of 5 appointments per week, with 50% of all appointments resulting in a sale.
• Develop a weekly prospect appointment strategy using the CRM.
• Engage in one member engagement activity per week (e.g., first tee, golf shop, dining room, events).
• Participate in one external networking event per month.
• Respond within a 24-hour time frame for all inquiries.
• Assist in managing the Club's website ensuring information is accurate and up to date.
• Participate in outside activities that are judged appropriate by the General Manager to enhance the presence of the property in the local community.
• Work with the marketing team to create sales/collateral material.
• Regularly evaluate services and determine means by which to upgrade the quality of catered events.
• Execute tastings for weddings.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree