About The Position

As Director of Sales, you will play a key role in shaping the hotel’s success by building meaningful client relationships, developing new business, promoting the property with confidence, and leading sales strategies that drive top-line revenue. This is an exciting opportunity for a motivated hospitality sales professional to make a visible impact while guiding all aspects of the Sales Department.

Requirements

  • At least five years of progressive sales experience, with hospitality industry experience strongly preferred.
  • A confident communicator who can connect effectively with guests, clients, management, and team members.
  • High school diploma or equivalent required; a college degree in hospitality management, business, or a related field is preferred.
  • Bilingual English/Spanish skills are a plus.
  • Strong awareness of the local economy, market conditions, and opportunities for growth.
  • Working knowledge of hotel operations and the ability to partner across departments.
  • Ability to read and interpret safety rules, operating instructions, maintenance instructions, procedure manuals, banquet event orders, and related documents.
  • Ability to prepare professional reports, correspondence, budgets, and cost-control plans.
  • Comfort presenting to groups of customers, employees, and business partners.
  • Familiarity with sales and marketing tools that support prospecting, account management, and revenue growth.
  • Knowledge of banquet setup requirements and the ability to use B.E.O. details to support successful events.
  • Knowledge of local activities and attractions to create a great guest and client experience.

Responsibilities

  • Lead sales efforts that help drive hotel revenue, achieve budget goals, and support continued business growth.
  • Oversee daily Sales department operations to ensure procedures are completed accurately, consistently, and in alignment with brand standards.
  • Champion Shaner Hotels, franchise, hotel, and departmental policies by keeping the Sales team informed, aligned, and ready to succeed.
  • Build strong knowledge of key customers and accounts, including corporations, agencies, associations, tour operators, sports teams, and other organizations that purchase hotel services.
  • Identify fresh opportunities, new market segments, and creative strategies that expand the hotel’s reach and revenue potential.
  • Create engaging packages, promotions, and advertising initiatives that help increase occupancy during slower periods.
  • Represent the hotel with enthusiasm at trade shows, chamber events, civic functions, and local organization meetings to strengthen community and business partnerships.
  • Partner closely with the General Manager, department leaders, and hotel team members to keep communication clear and collaboration strong.
  • Motivate, guide, and manage team performance to create a productive, positive, and high-quality work environment.
  • Manage the Sales Department’s annual budget with a focus on smart planning, accountability, and results.
  • Availability for weekends, holidays, and varied shifts based on business needs.
  • Take on additional duties as assigned and contribute wherever needed to support hotel success.
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