Director of Sales
About The Position
As Director of Sales, you oversee the development and execution of the hotel’s sales strategy on all segments and regions. Reporting to the General Manager working in close collaboration with the Revenue Management, Marketing and Ecommerce teams, you’ll drive the hotel’s revenue growth across Rooms, F&B, MICE, Wellness and beyond. More than managing and converting incoming leads, you will champion a culture of proactivity — creating opportunities, building meaningful connections, and inspiring the team to shape our own path to success. We believe results are not left to chance, but crafted with vision, ambition, and action. You will be fully accountable for achieving our annual B2B revenue targets.
Requirements
- 5+ years of experience in sales in luxury hospitality
- Data-driven with a strong business sense and the ability to think critically, make strategic decisions, and contribute effectively to budgeting processes
- Excellent interpersonal skills with the ability to build strong relationships with external partners, and luxury clientele.
- Energized by teamwork between Sales, Marketing, Revenue and Ecommerce teams
- Very good verbal and written communication skills in English
- Bachelor’s degree in Marketing, Hospitality, or Business
- Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.
Nice To Haves
- Curious: you like being up to date with best practices and trends
Responsibilities
- Play a key role in the budget planning process by defining ambitious targets by segment and feeder market
- Develop and implement an annual sales strategy that targets luxury leisure, corporate, MICE and group segments
- Nurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), corporate clients and MICE
- Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leads
- Organize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunities
- Coordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients
- Drive the sales team performance through data-driven decision-making and regular business reviews
- Analyse market trends, competitive benchmarks and guest insights to identify new opportunities
- Regularly audit booking channels, including online booking tools (OBTs) and self booking tools (SBTs)
- Collaborate with the [General Manager/Commercial & Marketing Director], Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods
- Work closely with Revenue Management and F&B teams to streamline and accelerate the quotation process, ensuring every lead receives a fast, high-quality response that maximizes conversion potential
- Leverage the ALL Accor loyalty program to drive guest engagement and business growth
- Recruit, train and mentor a high-performing sales team
- Ensure every sales fundamental is impeccably executed, from lead capture to post-stay engagement, in full alignment with the brand’s SOPs
- Foster a culture of excellence, accountability and guest-centric service
Benefits
- Opportunity to work with a diverse group, representative of over 20 countries worldwide
- Experienced group of individuals to train and hone innate skills and abilities
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What This Job Offers
Job Type
Full-time
Career Level
Director
