Director of Sales
About The Position
At Bridgewater: A Legacy Retirement Community, we're known for our warm, resident-centered Personal Touch Culture. Our goal is to create an environment where residents, families, and team members feel valued, supported, and truly at home. We are seeking a dynamic, relationship-driven Director of Sales to lead occupancy growth, build strong referral partnerships, and represent our community with professionalism, compassion, and purpose. This is an exciting opportunity for an experienced sales leader who is passionate about connecting with people, driving results, and making a meaningful impact in senior living.
Requirements
- Proven success in sales, business development, or relationship-based sales required
- Strong closing skills with a track record of meeting or exceeding sales goals
- Excellent communication, presentation, and interpersonal skills
- Ability to build trust with residents, families, referral partners, and professional contacts
- Self-motivated, goal-oriented, and able to work independently while collaborating with a team
- Experience using CRM systems and general computer proficiency
- Passion for customer service and delivering an exceptional experience
Nice To Haves
- Senior living, healthcare, hospitality, or related industry experience preferred
Responsibilities
- Respond promptly to inbound inquiries by phone, email, and online platforms
- Conduct engaging in-person and virtual tours for prospective residents and families
- Build rapport with prospects, identify needs, and guide them through the decision-making process
- Manage the full sales pipeline and maintain accurate records in the CRM system
- Develop and implement strategic sales plans to meet or exceed occupancy goals
- Build and maintain referral relationships with healthcare providers, community organizations, and local partners
- Partner with the Executive Director and Regional Sales leadership on marketing initiatives and outreach strategy
- Coordinate and participate in community events, networking opportunities, and external outreach efforts
- Monitor local market trends, competitor activity, and opportunities for growth
- Deliver a welcoming, high-touch move-in experience for new residents and their families
Benefits
- Medical, dental, and vision insurance
- Life insurance
- 401(k) with company match
- Paid time off
- Professional development opportunities
- Supportive, team-oriented culture
- Long-term career growth opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
