Director of Sales- The Village at Northridge

The Village at Northridge • Los Angeles, CA

19h

About The Position

The Director of Sales drives occupancy growth by building relationships with prospective residents and demonstrating how community living can enhance overall well-being. The role leads personalized tours, follows up strategically, conducts home visits, and coordinates events in collaboration with the community team to provide an engaging experience.

The position is scheduled either Tuesday through Saturday or Sunday through Thursday, depending on the community’s current schedules. Other duties may be assigned.

Requirements

• Five to seven years of proven work experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries.
• Ability to meet sales activity and conversion expectations, including three weekly home visits, 15 daily prospect connections, and five weekly personalized videos.

Nice To Haves

• Two to four years of college coursework preferred.
• Experience working with seniors preferred.

Responsibilities

• Respond to inbound phone, email, and web inquiries within two hours.
• Generate and cultivate leads, including conducting at least three home visits per week.
• Use CRM tools for timely follow-up and maintain at least 15 prospect connections daily.
• Send at least five personalized videos each week using the OneDay platform.
• Schedule and lead in-person community tours aligned with weekly move-in goals.
• Customize tours through Tour Planning in collaboration with department heads during stand-up meetings.
• Include a personalized “One Extra” based on the prospect’s interests and the community’s value.
• Drive occupancy and revenue goals through sales planning, execution, and analysis of Yardi reports.
• Monitor CRM performance metrics, including lead conversion, speed-to-lead, and activity dashboards.
• Attend weekly meetings with the Executive Director and Sales department to align priorities and action plans.
• Achieve five monthly move-ins (one per week) or meet the assigned community’s net occupancy goals.
• Maintain a minimum 50% inquiry-to-visit conversion rate and 25% visit-to-move-in conversion rate.
• Perform other duties as assigned.

Benefits

• Competitive pay
• Paid training
• Career growth opportunities
• PTO
• 401(k) with company match
• Discounted meals
• Referral bonuses
• Benefits that support team members’ success on and off the job

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed