Director of Sales - Amazon

Coca-Cola•Atlanta, GA

1d•Hybrid

About The Position

We are seeking a dynamic and commercially minded Director of Sales – Amazon. This highly visible and cross-functional role combines Sales Leadership and Strategic Planning, bringing together strategy, pricing, promotions, digital shelf optimization, and customer partnership leadership to accelerate profitable, sustainable growth at Amazon across our well-loved beverage brands.

Requirements

Bachelor’s degree in Business, Marketing, Finance or related field; MBA preferred
10+ years of experience in CPG and Strategic Selling.
Experience with Amazon is a plus.
Strong analytical and strategic thinking capabilities; expertise in financial modeling, price/promo optimization, and customer planning
Proficient in Amazon systems including Vendor Central, and high digital acumen.
Exceptional communication, negotiation, and relationship-building skills.
Identify white space, competitive threats, and growth opportunities through category reviews and analytics partnership.
Ability to lead cross-functional teams and influence at all levels
Passion for beverage brands, the eCommerce channel, elevating team culture, and being a part of high-performing teams.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA preferred

Responsibilities

Serve as one of the customer leads for Amazon.com accountable for top-line growth, joint business planning, and promotional execution.
Build strong customer relationships and create mutual value for our merchants and bottler partners.
Lead and co-author our multi-year joint business plans while owning the sell-in of key marketing pillar programs, innovation, assortment changes, and pricing strategy.
Identify white space, competitive threats, and growth opportunities through category reviews and consistent sales performance monitoring.
Manage customer P&L and trade spend to maximize ROI.
Conduct deep financial and promotional analyses to inform customer investment strategy and identify optimization opportunities.
Influences Bottling partners/other key stakeholders, as needed, to ensure alignment to customer growth plans and strategic initiatives.
Lead negotiations pertaining to profitability, pricing and promotions.
Accountable for Brand Registry across all our beverage portfolio.
Lead the strategy development and execution for the Digital Shelf, Marketing & Promotional Calendar, Assortment Expansion and Innovation with the objective of delivering profitable growth while accelerating visibility, recruitment and conversion.
Serve as project manager to launch all innovation and limited time offers – includes supply planning, catalog set-up, digital shelf merchandising, and extensive coordination at the bottlers.
Build the Digital Shelf Playbook and serve as the project lead to mobilize the cross-functional team to deliver on the day-to-day executional priorities and updates.
Collaborate with Marketing to secure best-in-class content.
Continuously monitor digital shelf performance metrics, identify gaps and execute plan to address negative trends.
Envision the Next Gen Digital Shelf given the acceleration of AI and Shopping Agents, and establish Strategic Partnership areas of focus with the customer.
Work closely with Brand Marketing, RGM, Finance, Customer Planning, Supply Chain, Category Leadership, Commercial, and Finance to align commercial strategies and execution plans.
Influence product and packaging innovation, pricing corridors, and go-to-market strategies using channel and customer specific insights.
Serve as the voice of the Amazon customer in cross-functional forums.
Collaborate with the Global Digital Team on Quarterly Reporting for Executive Leadership as well as on the scaling of eCommerce Best Practices across global markets.