Director Of Sales - Wrdw/Wagt

Gray Media•Augusta, GA
•Onsite

About The Position

Gray Media is seeking a Director of Sales who is a hands-on sales leader capable of building teams, growing revenue, and leading with both urgency and empathy. The ideal candidate will recruit, train, and motivate a high-performing team while driving smart, sustainable growth across broadcast, digital, and emerging platforms. This role involves owning the full revenue picture, including local direct, new business, and multi-platform solutions, while ensuring clients achieve real results and strong ROI. The position also requires bringing structure, organization, and clarity to sales systems to keep teams focused and efficient. The company emphasizes a culture where leaders are collaborative, supportive, and kind, while maintaining high standards and driving teams to succeed.

Requirements

  • Minimum of 5 years of local media sales experience.
  • Minimum of 3 years in sales leadership or management.
  • Demonstrated success in strategic planning and revenue growth.
  • Experience selling across broadcast and digital platforms preferred.

Responsibilities

  • Lead all local sales strategy across broadcast, digital, and emerging platforms.
  • Recruit, coach, and develop a motivated, high-performing sales team.
  • Drive new local direct business and uncover growth opportunities.
  • Own all aspects of advertising revenue with a focus on client ROI and long-term growth.
  • Help expand and adopt new products and capabilities as they emerge.
  • Bring structure and oversight to sales systems, processes, and forecasting.
  • Set clear expectations, goals, and accountability across the team.
  • Foster a culture of collaboration, positivity, urgency, and results.
  • Partner with station and corporate teams to align strategy and execution.
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