Director of Sales - Four Points by Sheraton Richmond

Four Points•Richmond, VA

3d•Onsite

About The Position

Four Points by Sheraton delivers everything you need to unwind on the road. Our classic design is woven with modern details to make sure you’re in for a stylish stay. The brand offers contemporary spaces, comfortable beds and productive workspaces, plus fast, free Wi-Fi and delicious food on-site. Get down to business in our flexible meeting space, as we have everything you need to host meetings & business events for groups large and small. And as part of Marriott Bonvoy, guests and meeting planners can earn and redeem points at 6,700 hotels in 130 countries. Four Points by Sheraton Richmond, a recently renovated 195 room hotel proudly managed by SMI Hotel Group, boasts 11,000 square feet of meeting space and the most stunning outdoor event space in the greater Richmond area. The property is currently recruiting an experienced, energetic, hands-on Director of Sales to join our team.

Requirements

Five years total experience in hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience.
Must have ability to work well with other departments and maintain strong interpersonal relationships both inside and outside the Hotel.
Ability to identify and build relationships with clients that drive business to the Hotel.
Excellent communication skills, both verbal and written.
Must possess computer skills, including, but not limited to, use of Microsoft Word and Excel.
Must have budgetary development and analysis capabilities.
Flexible working schedule as required.

Nice To Haves

Marriott brand experience is preferred.
Familiarity with Marriott CI/TY, MARSHA, MGS and Lightspeed highly preferred.
College degree preferred.

Responsibilities

Develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored and sales goals are achieved.
Regularly sell hotel rooms, meeting rooms and food and beverage through direct client contacts.
Achieve the hotel’s total hotel revenue and develop strategies to maximize Hotel profitability in group rooms, transient rooms and catering.
Work with the hotel General Manager and Vice President to produce the hotel Revenue Budgets and the Annual Sales & Marketing Plan.
Analyze current/potential market and sales trends geared towards an optimal business mix, and create and develop special events and sales blitzes to showcase the hotel to potential clients.
Develop and solicit business within assigned sales markets and goals.
Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
Keep sales managers motivated and on task for meeting/exceeding their goals.
Direct and manage all group, transient, and catering sales activities to maximize revenue.
Work closely with General Manager and Vice President to ensure selling strategies are understood and adhered to for revenue maximization.
Guide the sales team with development, solicitation, and maintenance of accounts in all market segments, to help them exceed budgeted goals.
Provide mentorship to the sales team, enabling them to achieve their professional goals.
Proactively prospect/sell within assigned market(s) to develop new business and increase the Hotels share of existing accounts.
Ensure Hotel occupancy, revenue, and market share goals are met (i.e. room nights, ADR, RevPAR, RGI).
Confirm that pricing is market appropriate and offers highest yield to ensure maximum profitability.
Develop thorough knowledge of competitive set, and use this knowledge to find opportunities in each market segment.
Monitor and provide feedback regarding Hotel's performance through the review of STAR reports, Hotelligence, forecasts, and sales reports from sales database and property management systems.
Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
Actively participate in sales presentations, property tours and customer meetings.
Conduct weekly sales meetings, attend revenue meetings, and other management meetings as requested.
Serve as Manager on Duty during assigned shifts.