Director of Sales

XDS•Los Angeles, CA

39d•$125,000 - $150,000•Hybrid

About The Position

XDS Bicycles, a major global bicycle manufacturer, is launching its X-LAB line in the North American market and is seeking a Director of Sales to establish its presence. This is a ground-floor opportunity to build a dealer network from scratch, targeting over 100+ stores in the first year. The role involves direct engagement with independent bike shops and regional chains, requiring a hands-on approach to build relationships and demonstrate the value proposition. The position is based in Santa Monica, CA, with a clear path for advancement as the North American operations expand.

Requirements

7+ years of B2B sales experience with proven track record of opening new accounts
Experience selling to small and medium businesses (individual stores, 2-5 location chains)
Demonstrated ability to build business from zero-to-one in a territory or product line
Strong relationship-building skills and consultative selling approach
Entrepreneurial mindset and willingness to "roll up sleeves"
Genuine passion for cycling, outdoor sports, or performance products

Nice To Haves

Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.)
Background with dealer/distributor or specialty retail networks
Technical product knowledge and ability to learn complex product details
Bilingual capabilities

Responsibilities

Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains.
Build relationships one store at a time through in-person visits and consultative selling.
Own the entire sales cycle from lead generation to contract signing.
Achieve Year 1 target of 500 contracted dealers.
Recruit and manage 3-5 sales representatives as the business grows.
Provide hands-on training and mentorship while remaining quota-carrying.
Establish sales processes, territory management, and performance metrics.
Balance individual contributor work with team leadership.
Develop dealer onboarding and support processes.
Gather market intelligence and customer feedback for product development.
Represent XDS at trade shows and industry events.
Create scalable frameworks for future expansion.