Director of Sales

Lift Bridge Brewery • Stillwater, MN

2d • Hybrid

About The Position

We are seeking a Director of Sales to build and lead a high-performance revenue organization in a challenging and evolving beverage alcohol market. This is not a maintenance role. This is a leadership position for someone who can drive growth, implement discipline, and create accountability across our sales organization and distributor network. The right candidate will combine strategic thinking, operational rigor, and a genuine passion for our products to outperform competitors in a down market.

Requirements

• 7–10+ years of sales experience in beverage alcohol (beer, wine, or spirits)
• Proven experience managing distributor relationships within the three-tier system
• Demonstrated success in driving revenue growth and achieving sales targets
• Experience leading and developing high-performing sales teams
• Strong analytical and forecasting capabilities
• Must be of legal drinking age
• Excellent problem solving, record keeping, and communication skills
• Ability to work both independently and within a team environment to accomplish goals
• Ability to prioritize assignments and multi-task
• Minimum 40 hours per week with frequent night and weekend work
• A valid driver's license, current automobile insurance, and ability travel to account locations as needed.
• Willingness to submit to a criminal background check
• Ability to lift up to 30 lbs. repeatedly
• Proficiency with Google GSuite or Microsoft Office Suite

Nice To Haves

• Experience scaling a regional or national brand
• Background working with both supplier and distributor organizations
• Experience in high-growth or turnaround environments

Responsibilities

• Revenue Ownership & Performance
• Own and deliver against company revenue targets across all markets and channels
• Develop and execute annual, quarterly, and monthly sales plans
• Identify growth opportunities and reallocate resources to maximize ROI
• Forecasting & Sales Operations
• Build and maintain accurate, bottoms-up sales forecasts by market, distributor, and SKU
• Implement weekly, monthly, and quarterly forecasting cadences
• Analyze variances and proactively adjust plans to ensure targets are met
• Establish KPIs and dashboards to track performance across the organization
• Distributor Management
• Lead relationships with distributor partners across all territories
• Set clear performance expectations, KPIs, and accountability structures
• Conduct regular business reviews to evaluate execution and results
• Align incentives, programming, and priorities to drive mutual success
• Team Leadership & Development
• Lead, coach, and develop the sales team to achieve individual and team goals
• Establish a culture of accountability, ownership, and performance
• Set clear expectations for activity levels, pipeline management, and results
• Recruit, develop, and upgrade talent as needed
• Market Strategy & Expansion
• Evaluate and prioritize markets, channels, and accounts for growth
• Develop go-to-market strategies for new products and territories
• Identify underperforming areas and implement corrective action plans
• Drive execution in both on-premise and off-premise channels
• Cross-Functional Collaboration
• Partner with marketing on brand strategy, promotions, and new product launches
• Collaborate with operations and finance on inventory, demand planning, and pricing
• Serve as the voice of the customer and market within the organization

Benefits

• Competitive base salary
• Performance-based bonus tied to revenue and key metrics
• Benefits package including health, dental, vision, short term/long term disability, life insurance
• Car allowance
• Company cell phone and laptop provided
• 401K with Company Match
• Paid Holidays and PTO
• Expense budget
• Beer and Gear

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees