Director of Sales | Dayton Fairfield Inn Water Street

Shaner Hotels•Dayton, OH

19h•Onsite

About The Position

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property. The Director of Sales is responsible for generating top line revenue and the management of all aspects of the Sales Department. This role requires focusing on the achievement of hotel financial goals/budget targets, ensuring compliance with all daily operational procedures by the Sales department, and maintaining complete knowledge of hotel policies and procedures. The Director of Sales will also be responsible for understanding current customers and accounts, determining and implementing new business or market segments to pursue, establishing special packages or programs to boost occupancy during slow periods, and creating advertising to support these programs. Additionally, the role involves attending trade shows and civic events, ensuring communication with the General Manager and other department managers, managing employee performance, and maintaining the Sales Department's annual budget. Other duties as assigned.

Requirements

Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
High school graduate or equivalent.
Familiarity with the local economy and market conditions.
Working knowledge of hotel operations.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of organization.
Ability to prepare budgets and ensure cost controls.
Familiarity with Sales and Marketing tools.
Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
Knowledge of organizing set up requirements from information on B.E.O.'s.
Knowledge of local activities and attractions appropriate for clientele.

Nice To Haves

College degree in hospitality management or business preferred.
Bilingual English/Spanish a plus.

Responsibilities

Strategically solicit and develop new accounts and successfully promote the property.
Generate top line revenue.
Manage all aspects of the Sales Department.
Ensure compliance with and completion of all daily operational procedures by the Sales department.
Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
Determine and implement what additional business or market segments the hotel should pursue.
Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
Ensure communication with General Manager, all other Department Managers, and staff.
Manage all aspects of employee performance to ensure productivity and a quality work environment.
Maintain Sales Department’s annual budget.
Other duties as assigned.