Director of Sales & Marketing: AL & MC

Provision Living • South Lyon, MI

22d • Onsite

About The Position

To ensure the provision of quality sales in accordance with Federal, State and Local regulations while promoting the Company’s Mission, Vision, and Values.

Requirements

• Associate’s degree (A.A.) or equivalent from a two-year college or technical school and a minimum of 4 year(s) related experience and/or training; OR Bachelor’s degree (B.S./B.A.) or equivalent from a college or university and a minimum of 2 years related experience and/or training
• Three (3) years of successful sales experience in related industry with two (2) years sales and marketing experience with actual on-site experience in an Assisted Living, Independent Living, or Memory Care community.
• Demonstrated sales closing skills with a consistent record of high occupancy results.
• Collaborative team player able to establish effective working relationships with team members.
• Proficient in Microsoft Word, Excel and CRM database systems is required.
• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
• Self-motivated to accomplish goals with a strong sense of accountability for results.
• Demonstrated communication excellence, verbally and in writing; comfortable presenting to large groups.
• Described as dependable with a strong work ethic.
• Possess an appreciation of seniors and an understanding of the aging process.
• Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Care and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.

Nice To Haves

• Ability to work during the weekend as necessary in order to meet organizational needs and expectations.

Responsibilities

• Responsible for all sales activity, including occupancy of the building and hitting targeted move in numbers on a quarterly basis
• Assist Executive Director with the development of a marketing plan and assist in updating monthly or as needed to address changing conditions or opportunities
• Conduct a competitive analysis of the local senior market
• Develop creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships
• Document all planned and completed sales activities in a provided database, in accordance with standards established by the support team
• Work with the Executive Director to help staff members maximize opportunities for resident and family-member referrals
• Work with the Executive Director to help ensure that staff members receive inquiries appropriately and productively
• Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign
• Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs
• Conduct appropriate follow up activities in order to facilitate positive, trusting and valuable relationships
• Responsible for outside marketing to increase professional referrals
• Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources
• Other duties may be assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree