Director of Sales - Comtronic

Banyan Software•Cle Elum, WA

47d•Hybrid

About The Position

Comtronic Systems, a Banyan Software operating company, is seeking a seasoned, hands-on Director of Sales to lead its commercial efforts. This role is initially an individual contributor position focused on building pipeline and managing deals, with a clear path to building and leading a sales team as the company grows. Comtronic provides collections software for debt collection agencies and first-party creditors, and has recently launched new products like a Consumer Portal and Client Portal. As part of Banyan Software, Comtronic benefits from long-term investment and stability, allowing for the creation of lasting businesses. The Director of Sales will be the primary driver of new software bookings, working closely with the CEO to expand the customer base and gather market intelligence.

Requirements

7+ years of B2B software sales experience with a demonstrated track record of meeting or exceeding revenue targets.
Full-cycle sales ownership — has independently managed deals from cold prospecting through close.
Comfortable with outbound prospecting and cold outreach as a regular, daily part of the role. This is a hunter position.
Strong consultative selling skills — able to navigate complex product environments and multi-stakeholder decisions.
CRM discipline — Salesforce, HubSpot, or equivalent; rigorous pipeline management and forecasting habits.
Proficiency with modern sales tools: AI-assisted prospecting, email automation, LinkedIn outreach, and video conferencing.
Proven ability to build trusted relationships with existing customers and identify expansion opportunities.
Strong verbal and written communication skills.
Bachelor's degree in business, marketing, communications, or a related field — or equivalent professional experience.
Minimum 3 days per week in-office in Cle Elum, WA.

Nice To Haves

Experience in the debt collection, financial services, or a related regulated industry.
Familiarity with SaaS or recurring revenue software business models.
Experience at a small or growth-stage software company where personal initiative drives results.
Track record of identifying and adopting AI tools to improve sales productivity — not just awareness, but active use.

Responsibilities

Own the full sales cycle from prospecting through close — both new logo and existing customer expansion.
Develop new business by prospecting to collection agencies and related organizations not yet using Comtronic products, leveraging AI tools and modern outreach techniques.
Conduct proactive outbound outreach to existing customers to identify expansion opportunities and drive adoption of new products.
Qualify prospects through structured discovery calls before scheduling product demonstrations.
Deliver structured product demonstrations, with support available during ramp for complex Debtmaster EVO engagements.
Sell the Consumer Portal and Client Portal as add-on solutions to the existing customer base.
Manage a disciplined CRM pipeline with accurate, timely forecasting to the CEO.
Execute smooth handoffs from closed sale to the support team.
Meet or exceed annual ARR quota targets as defined in the compensation plan.
Contribute to the development and refinement of sales processes, demo frameworks, and outreach playbooks.
Identify and implement AI tools and sales technologies that improve prospecting effectiveness and deal velocity.
Provide market intelligence and competitive insights to inform product and go-to-market decisions.
Represent Comtronic at relevant industry events and conferences as appropriate.
Stay close to existing customers through regular engagement to surface expansion and upsell opportunities.
Gather and relay customer feedback to product and support teams to help inform product direction.