Director of Sales

Greenleaf Hospitality Group•Myrtle Beach, SC

2d•Onsite

About The Position

The Director of Sales leads enterprise sales strategy across the hotel, Event Center, and related business units, driving revenue growth, market share, and long-term customer value. This role serves as a strategic demand generator and cross-functional leader, ensuring a seamless customer journey from initial inquiry through post-event loyalty. This leader will build and develop a high-performing, data-driven sales team aligned with GHG’s vision to be the Host of Kalamazoo through exceptional hospitality, dining, sports, and entertainment.

Requirements

Bachelor’s degree in Hospitality, Business, Sales, or related field preferred
5+ years of progressive sales leadership in hospitality
Proven success driving group and event revenue
Experience with CRM/PMS systems (e.g. Delphi, Opera)
Strategic thinker with strong execution skills
Financial and analytical acumen
Strong communicator and relationship builder
High emotional intelligence and collaborative mindset
Results-driven with a sense of urgency and accountability
Flexible schedule including evenings, weekends, and holidays
Active, on-property and external sales presence
Ability to lift up to 40 lbs and remain active for extended periods

Responsibilities

Revenue & Sales Strategy Drive total revenue across rooms, events, F&B, and ancillary streams
Develop and execute sales strategies based on market trends and competitive positioning
Identify new revenue opportunities through cross-selling and bundled experiences
Partner with Revenue Management on pricing, inventory, and demand strategies
Own performance metrics including revenue, ADR, RevPAR, and conversion rates
Market Positioning & Business Development Lead segmentation strategy across corporate, SMERF, sports, association, and social markets
Maintain strong awareness of market trends and demand drivers
Translate insights into actionable sales plans and account strategies
Build partnerships to strengthen market presence and demand generation
Customer Experience & Relationship Management Ensure a seamless, end-to-end customer experience
Drive retention and long-term client relationships
Align Sales, Event Services, and Operations for consistent execution
Foster a culture focused on delivering exceptional guest experiences
Team Leadership & Culture Recruit, develop, and lead a high-performing sales team
Establish clear goals, accountability, and performance expectations
Coach team members on strategic selling and relationship management
Promote a culture of ownership, collaboration, and continuous improvement
Data, Systems & Performance Ensure effective use of CRM systems (e.g. Delphi) for pipeline and reporting
Use data and analytics to improve forecasting, conversion, and productivity
Monitor trends to inform strategy and decision-making
Cross-Functional Collaboration Partner with Revenue Management, Marketing, Operations, and Finance
Align on goals, messaging, and execution across the organization
Contribute to enterprise strategy and business planning
Financial Planning & Accountability Lead sales planning, budgeting, and forecasting
Monitor performance and adjust strategies as needed
Manage expenses in alignment with revenue goals