Director of Sales

Atira Hotels•Elmhurst, IL

22d•$75,000 - $85,000•Onsite

About The Position

We are seeking a dynamic and experienced Director of Sales to join our team. The ideal candidate will possess a deep understanding of the hotel industry, particularly in sales, and will be instrumental in driving the property’s revenue growth. This role requires a motivated individual who can lead the sales team, prospect for new clients, and actively participate in local tourism associations. You will be responsible for achieving and exceeding assigned revenue goals, managing expenses, and providing strategic direction for the sales department.

Requirements

Minimum of 5 years of hotel sales experience required.
Proven ability to negotiate, sell, and influence clients and hotel guests.
Advanced knowledge of sales and hospitality principles and practices.
Strong analytical skills with the ability to make data-driven decisions.
Experience selling multiple market segments.
Documented success in negotiating and closing business with short turn-around times.
Excellent communication, organization, and customer service skills.
Flexible schedule with the ability to work varying hours based on business needs.
In-depth knowledge of the local market.
A passion for sales and achieving target-based performance.

Nice To Haves

Experience in Downtown Chicago sales is preferred.
Hilton Brand experience is highly desirable.

Responsibilities

Prospecting for new clients through cold calls, site tours, and participation in local tourism associations.
Leading by example and motivating the sales team to prospect for new clients.
Writing and negotiating contracts with potential clients.
Inspiring and training Sales Managers on the direct sales process.
Conducting regular sales audits to ensure accuracy in property management systems and sales reporting.
Assisting the hotel in meeting or exceeding revenue goals across various segments, including Rooms, F&B, Meeting Room, Incremental, and RevPAR Index.
Participating in budgeting, forecasting, and expense management.
Developing and monitoring the ROI of sales and marketing action plans.
Serving as a lead generator to support the sales process and the development of new business opportunities.
Conducting market analysis to determine client needs, occupancy potential, and desired rates.
Leading daily stand-up meetings, weekly sales meetings, and participating in all relevant hotel meetings as directed by the General Manager.
Maximizing the use of company, brand, and local CVB programs to enhance the hotel’s market position.
Developing and implementing special sales activities and promotions to drive business growth.