Director of Sales Training

10x Genomics•Pleasanton, CA

20h•Hybrid

About The Position

As the Director of Sales Training, you will be responsible for developing and implementing a comprehensive commercial training program to support the onboarding, coaching, and ongoing development of our field roles, including all sales roles and our field support for both direct and indirect channels. The ideal candidate will design and deliver training content that aligns with our business goals, enhances our sales capabilities, and drives performance excellence across the organization.

Requirements

10+ years of experience in sales enablement or sales training, with a meaningful portion in life sciences, genomics, or biotech ideally selling complex technical products to research or clinical customers.
A track record of building or significantly scaling an enablement or sales training function, not just running an existing program.
Demonstrated ability to tie learning programs to commercial metrics; you have built the measurement frameworks, not just reported on them.
Experience leading and developing a team of trainers and instructional designers.
Strong scientific fluency - you can learn 10x Genomics products in depth and translate that knowledge for a sales audience.
Exceptional communication skills; you can simplify complex concepts without losing accuracy, and you can influence senior commercial leaders with data.
Hands-on experience with Salesforce, an LMS (Workday Learning, Seismic, or equivalent), and modern content development tools.
Willingness to travel (up to 30%) for in-person training sessions, visits to HQ, and regional meetings.
Bachelor’s degree in Life Sciences, Business, or a related field

Nice To Haves

Master’s preferred

Responsibilities

Design and own the end-to-end Field training strategy, from onboarding through ongoing development for field account executives across all regions.
Recruit, develop, and lead a high-caliber team training team; set clear expectations and build a culture of rigor and continuous improvement.
Establish and manage the sales enablement tech stack, including the LMS, content authoring tools, and integration with Salesforce.
Define KPIs that connect sales training programs directly to quota attainment, win rates, average deal size, and time-to-productivity for new hires, not vanity metrics.
Partner with sales leadership to identify performance gaps, prioritize interventions, and measure ROI on every major program investment.
Oversee new hire certification, ensuring reps are proficient in both deep product knowledge and advanced negotiation and closing skills.
Collaborate closely with Product Marketing to translate scientific and competitive positioning into field-ready messaging and training content.
Work with Commercial Operations to integrate process changes, new tools, and updated methodologies into the sales training curriculum in real time.
Serve as a trusted advisor to sales leadership on capability gaps and learning strategy; present sales training impact quarterly to senior stakeholders.