Director of Sales Technology - Remote

OneDigital

13d•$120,000 - $140,000•Remote

About The Position

As Director of Sales Technology, you will own the strategy and performance of our sales technology stack, building a connected, intelligent system that makes our sellers more effective at every stage of the sales cycle. This is a technology leadership role with a clear mandate: define how our sellers work, wire that vision into the tools they use every day, and measure success by what happens in the field. You will report directly to the Senior Vice President of National Sales and be a key member of the national growth team. This role will partner closely with the National and Field Sales Leadership, Sales Operations, Head of Marketing Technology, Growth Marketing, and Learning & Development to ensure technology strategy translates into seller execution.

Requirements

7+ years in sales technology, revenue operations, or sales enablement in a B2B environment
Deep hands-on experience with tools like Outreach, Seismic, ZoomInfo, and intent data platforms
Demonstrated experience applying AI tools to sales workflows — whether through AI-native platforms, embedded AI features, or custom implementations
Proven track record of driving technology adoption with skeptical sales teams — not just deploying software
Experience working cross-functionally with Sales, Marketing, and Operations leadership at scale
You think in systems: you see how data, signals, and AI outputs flow from first touch to closed won
You speak both "sales" and "tech" fluently — sellers trust you, technical teams respect you, and leadership sees you as a strategic partner
You have a strong, informed point of view on where AI is creating real leverage in sales today — and where it's still hype
You are a builder — energized by creating structure, roadmaps, and capability where there isn't any
Strong analytical instincts — you connect technology investment to revenue outcomes and aren't satisfied with vanity metrics
You believe the future of selling is tech-forward and AI-enabled — and you know how to bring people along on that journey
You treat adoption as a change management challenge, not a training problem
You are genuinely curious about what's next — you experiment, learn fast, and share what works
You are a collaborative partner to Sales leadership: opinionated, data-driven, and focused on their success

Responsibilities

Own the end-to-end roadmap for our sales technology stack — how it's structured, how it evolves, the role of Ai and how it serves seller productivity at scale
Ensure our tools — ZoomInfo, MiEdge, Outreach, Seismic, and intent data platforms — operate as a connected system, not a collection of individual applications
Lead the strategic evaluation of AI-first versus technology-first solutions across the sales stack — defining a clear framework for when to buy, build, or integrate AI capabilities, what problems AI should solve versus traditional tooling, and how emerging AI solutions are assessed, piloted, and adopted in a way that creates measurable seller leverage
Define how data and signals flow across the stack, from buyer intent through rep action to pipeline outcome
Partner with the Head of Marketing Technology to align on shared data models, system integrations, and the handoff points where marketing infrastructure and sales technology meet — ensuring a seamless, connected GTM engine
Partner with IT, Legal and Compliance teams to ensure all sales technology adheres to organizational standards for data privacy, security, regulatory compliance, and brand integrity
Lead vendor relationships, renewals, and contract negotiations with a clear lens on ROI and strategic fit
Continuously evaluate the market for emerging tools and capabilities, particularly in AI, that create meaningful leverage for our sellers
Drive meaningful, measurable adoption of the sales technology stack across all seller segments — this means behavioral change, not just deployment
Partner with National and Field Sales Leadership to embed tools into daily seller workflows so technology becomes the way work gets done, not an add-on
Work alongside the Sales Enablement Coach to ensure the technology layer and producer coaching are aligned and mutually reinforcing
Partner with L&D to embed tool adoption into onboarding, Growth Academy cohorts, and ongoing producer development programs — so tools are taught in context, not in isolation
Serve as the connective layer between technology strategy and field execution — surfacing adoption gaps, workflow friction, and tool feedback back to internal teams continuously
Drive the strategy for how AI creates leverage across the seller workflow, with a clear point of view on what to build, buy, adopt, or deprioritize
Own and evolve the AI sales tools already built in partnership with Product — serving as the business lead responsible for their ongoing development, adoption, and performance in the field
Operationalize intent data and AI-powered signals into actionable rep workflows and sequences through Outreach and ZoomInfo — integrating AI capabilities across the existing stack in ways that materially improve seller performance
Partner with Sales Leadership and the Sales Enablement Coach to ensure AI tools are embedded into seller workflows and coaching frameworks in a way that drives consistent, measurable behavior change
Align AI strategy with the Head of Marketing Technology to ensure a coordinated, enterprise-wide approach — avoiding parallel efforts and maximizing shared learnings across the GTM engine
Build internal fluency and confidence around AI tools — turning skepticism into daily habit across the sales team
Partner with Growth Marketing and the Head of Marketing Technology to connect marketing signals — intent data, campaigns, digital engagement — directly into seller workflows
Ensure producers are equipped to convert marketing-generated insights into pipeline opportunities through the right tools and sequences
Partner with Sales Operations to ensure the sales technology stack integrates seamlessly with our CRM ecosystem — owning the data flows, signal activation, and tool connections that turn CRM and third-party data into clear, actionable next steps for sellers
Collaborate with Sales Operations to ensure data integrity, pipeline visibility, and reporting frameworks support both field execution and leadership decision-making
Define and track utilization and performance metrics for every tool in the stack
Build reporting that connects technology adoption to pipeline and revenue outcomes
Own the technology budget with accountability for demonstrating return on every tool investment
Lead and develop a Sales Technology Manager
Leading by influence across complete sales and marketing organization
Build a culture of curiosity, experimentation, and seller empathy, a team that is always asking what's possible next