Director of Sales, Separation Equipment Technologies

Alfa Laval Spiral•Richmond, VA

8d•Hybrid

About The Position

At Alfa Laval, we are seeking a Director of Sales for the Separation Equipment Technologies team, who will drive profitable growth for the Food & Pharma Division by creating and executing a comprehensive sales strategy in line with Alfa Laval's financial goals. This leadership role is responsible for overseeing all sales activities within the Separation Equipment Technologies business to enhance customer satisfaction and market reach. The Director will sustain a high-performing sales team, fostering a culture of collaboration, accountability, and continuous improvement.

Requirements

A Bachelor’s degree in Business, Engineering, or a related field.
Minimum 5 years of management experience in an industrial B2B environment, with a proven record of driving change and delivering results.
Proven track record of using sales and financial analytics to drive business outcomes, including forecasting, performance management, and strategic decision-making in a senior sales or commercial leadership role.
Experience developing and leading high performing teams.
Ability to develop and implement business strategy and drive through results.
Strong and effective communicator to stakeholders across different areas.
Ability and willingness to travel domestically and internationally up to 50% of the time.
Must possess a valid driver's license.

Responsibilities

Define and implement the business strategy for Separation Equipment Technologies in alignment with local Division strategy as well as the Central Business Unit strategy.
Develop and execute a robust business plan, incorporating market analysis, customer segmentation, pricing, and marketing strategies to increase customer satisfaction and loyalty.
Oversee forecasting of sales and budgets, and monitor performance against financial targets, identifying areas for improvement.
Lead the effective use of the CRM across the business unit, ensuring data accuracy, consistent adoption, and disciplined pipeline management; analyze CRM data to evaluate team performance, forecast results, and drive data-informed sales strategies.
Analyze sales and financial data to evaluate business performance, identify trends and risks, and drive informed commercial and strategic decisions; translate data insights into actionable recommendations for leadership and the sales organization.
Lead business development and sales activities, including demand generation and pipeline management, to drive market penetration and customer engagement.
Lead, motivate, and develop the sales team, ensuring alignment with sales objectives and adherence to established sales processes, particularly lead-to-quote conversions.
Partner closely with the marketing team to help define and implement strategies for the Business Unit, including customer and competitor analysis, demand generation, pricing strategy, and market communications.
Lead change management to adapt to new market demands.
Review and approve contractual commitments per defined authorization procedures.
Other duties as assigned.