Director of Sales Planning
About The Position
The Director of Sales Planning will lead market intelligence and sales-planning work for Beast Industries’ commercial organization. The role uses first-party data, third-party intelligence tools, and the MrBeast content calendar to identify high-potential brands and turn market signals into focused sales strategies. It operates across Sales, Revenue Operations, Content, and Go-to-Market leadership. The role owns planning frameworks that connect the content pipeline, audience opportunity, brand demand, and sales outreach. It translates programming moments, franchise opportunities, and commercial priorities into relevant target lists, and works with Sales leadership to determine where teams should focus, why targets matter, and how opportunities should be prioritized. The position also develops scalable planning processes and equips sales leaders and sellers with actionable leads, intelligence, and recommendations.
Requirements
- 8–10+ years of experience in sales strategy, sales planning, revenue strategy, market intelligence, business development, or a related commercial function.
- Demonstrated experience using B2B market segmentation to identify, prioritize, and activate high-potential target accounts.
- Strong working knowledge of Salesforce, ZoomInfo, MediaRadar, Winmo, and related CRM and sales-intelligence tools.
- Experience translating market data, content opportunities, or commercial signals into targeted lead-generation strategies.
- Ability to build practical, data-informed recommendations for sales leaders and front-line sellers.
- Strong understanding of B2B sales motions, account prioritization, pipeline development, and revenue forecasting.
- Advanced analytical and strategic-thinking skills, including the ability to synthesize complex information into clear commercial direction.
- Experience partnering cross-functionally with Sales, Revenue Operations, Marketing, Content, and executive leadership.
- Strong organizational skills and ability to build scalable planning processes in a fast-moving environment.
- Excellent written and verbal communication skills, including presenting insights and recommendations to senior stakeholders.
Responsibilities
- Use first-party data, market intelligence, and third-party tools to segment markets and identify high-potential brands, sub-brands, agencies, and categories.
- Translate the content calendar into focused target lists aligned with programming, production, media, and partnership opportunities.
- Build repeatable market-segmentation frameworks that prioritize prospects by strategic fit, revenue potential, timing, and likelihood to convert.
- Partner with VPs and Sales leadership to define go-to-market focus areas, target-account strategies, and sales priorities by category, vertical, and opportunity.
- Provide sellers with warm, actionable leads and the context, intelligence, and rationale to support outreach; sometimes make initial contact with prospects.
- Develop account and category insights using Salesforce, ZoomInfo, MediaRadar, Winmo, and other relevant tools.
- Identify whitespace opportunities, emerging categories, competitive activity, and brand-spending signals to inform proactive sales strategy.
- Establish planning cadences that connect the content calendar, commercial priorities, prospecting, and pipeline development.
- Partner with Revenue Operations to ensure target-account data, segmentation logic, and lead activity are accurate, standardized, and visible in Salesforce.
- Create executive-ready reporting and recommendations on market opportunity, sales focus, pipeline health, and prospecting performance.
- Work with Sales, Partner Solutions, and Content teams to refine ideal customer profiles and improve partnership positioning for priority targets.
- Evaluate lead quality, conversion trends, and seller feedback to improve targeting models and planning methodologies.
- Build scalable processes, templates, and operating standards for sales planning.
- Influence cross-functional stakeholders to align resources around high-value market opportunities.
Benefits
- Annual bonus
- Employee equity plan grant
- Medical insurance through Blue Cross Blue Shield
- Dental insurance
- Vision insurance
- Company-paid life insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401(k) plan with Safe Harbor company matching
- Flexible vacation policy
- Paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
