Director of Sales Operations

FormativGroupWhite Plains, NY
6h$125,000 - $150,000

About The Position

The Director of Sales Operations is the strategic architect of revenue performance for a Salesforce-focused systems integrator. This highly visible individual contributor role partners directly with the CRO and executive leadership to drive forecasting rigor, pipeline governance, compensation strategy, and data-driven go-to-market optimization across new logo, expansion, and co-sell motions. Operating in a services-led environment, this role requires a deep understanding of the intersection between bookings, revenue recognition, utilization, and partner-influenced sales. The Director of Sales Operations will translate growth strategy into scalable operating discipline across Sales, Finance, Delivery, and Executive Leadership.

Requirements

  • 8+ years of experience in Sales Operations, Revenue Operations, or GTM Strategy
  • 5+ years experience within a Salesforce systems integrator or professional services firm strongly preferred
  • 5+ years experience with services bookings vs revenue recognition dynamics
  • 5+ years experience modeling utilization, backlog, and services revenue forecasting
  • 5+ years experience designing and managing compensation plans in professional services environments
  • 5+ years financial modeling and forecasting skills (Excel proficiency required)

Nice To Haves

  • Experience navigating Salesforce Partner Program tiers
  • Advanced Salesforce CRM expertise; Salesforce certification
  • Strong knowledge of Salesforce co-sell motions and partner ecosystem dynamics
  • Familiarity with PSA tools such as FinancialForce, Certinia, or Kantata
  • Board-level reporting experience
  • Experience supporting M&A integration in PE-backed environments
  • Bachelor’s degree in Business, Finance, Economics, or related field or equivalent experience

Responsibilities

  • Forecasting & Revenue Intelligence
  • Own weekly, monthly, and quarterly forecasting processes
  • Drive forecast accuracy and visibility into bookings, backlog, revenue, and utilization
  • Develop predictive pipeline models including stage weighting, velocity, and win rates
  • Partner with Finance to align bookings forecasts with revenue recognition planning
  • Deliver executive dashboards and board-ready reporting
  • Salesforce CRM & Data Governance
  • Own Salesforce CRM architecture, hygiene, reporting standards, and pipeline integrity
  • Define opportunity stage criteria and enforce sales methodology (e.g., MEDDPICC)
  • Standardize pipeline reviews, forecasting cadence, and reporting rhythms
  • Integrate CRM with PSA / ERP systems for services forecasting visibility
  • Drive automation across pipeline management and account planning
  • Compensation & Incentives
  • Design and administer sales compensation plans aligned to bookings and revenue realization
  • Model quota allocation and attainment scenarios
  • Manage SPIFF programs and incentive structures
  • Oversee partner-influenced crediting logic
  • Ensure data accuracy for commission reporting and auditability
  • Salesforce Partner Ecosystem Operations
  • Align co-sell motion with Salesforce AEs and RVPs
  • Track partner-sourced and partner-influenced pipeline
  • Support AppExchange / Industry Cloud reporting requirements
  • Manage MDF tracking and ROI reporting
  • Support partner tier advancement strategies such as Crest or Summit
  • GTM Optimization & Capacity Planning
  • Model sales capacity, ramp time, and territory design
  • Analyze vertical performance across key Salesforce solutions (e.g., Financial Services Cloud, Data Cloud)
  • Align resource planning with bookings targets
  • Identify whitespace opportunities across accounts and industries
  • Process Excellence
  • Lead QBR preparation and territory performance reviews
  • Standardize pricing approval workflows
  • Improve proposal-to-close cycle time
  • Establish scalable operating cadence across regions

Benefits

  • employees may be eligible for discretionary bonuses, commissions, or other incentive programs, as well as a comprehensive benefits package that includes medical, dental, vision, 401(k), paid time off, etc.
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