Director of Sales Operations

Lasko Products•West Chester, PA

6d•Onsite

About The Position

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add a Director of Sales Strategy & Business Operations to our West Chester, PA corporate headquarters. This role serves as the commercial architect for Lasko’s category performance and channel strategy across retail, commercial, and e-commerce customers. The Director owns category strategy, assortment architecture, national promotion planning, and PLR leadership while also driving forecasting excellence and sales operations effectiveness. This leader will operate as the senior category strategist for the organization, spending approximately 60–65% of their time driving category strategy, portfolio management, trade planning, and performance leadership. The Sales Strategy and Business Operations Director partners closely with Sales, Finance, Supply Chain, Product Management, and E-Commerce to ensure customer strategies translate into profitable growth, optimized portfolio productivity, and disciplined commercial execution. This position reports to the Chief Customer Officer.

Requirements

8–12 years of progressive experience in Category Management, Sales Strategy, Business Operations or Commercial Leadership
Demonstrated ownership of category performance and portfolio strategy
Experience owning national promotional planning and trade ROI optimization
Bachelor’s degree in Business, Marketing, Finance, Communications, or related field
Ability to travel as needed

Nice To Haves

Consumer durables experience preferred
MBA preferred

Responsibilities

Own Lasko’s category strategy across channels, ensuring alignment with long-term brand and revenue objectives
Lead development of customer-facing category strategies grounded in data, insights, and performance analytics
Design and optimize assortment architecture, SKU rationalization, and portfolio expansion strategies
Drive SKU productivity initiatives and SMI (slow-moving inventory) reduction efforts
Own category KPIs including: Share growth SKU productivity SMI reduction Trade effectiveness Margin performance
Lead PLR (Product Line Review) preparation and presentation strategy, positioning Lasko as a strategic category partner
Develop fact-based selling narratives and insights that influence retailer assortment and space decisions
Partner with Product Management to shape innovation pipelines based on white space and performance analysis
Own national promotional planning strategy across key customers and channels
Lead annual and seasonal trade planning frameworks in partnership with Sales and Finance
Evaluate and optimize trade investment allocation based on ROI and incremental performance
Drive trade effectiveness measurement and post-event analysis
Ensure promotional cadence aligns with seasonality, weather patterns, and supply readiness
Establish disciplined guardrails around discounting and margin management
Own customer supply coordination, serving as liaison between Sales and Supply Chain, Transportation, Manufacturing, and Warehousing.
Drive OTIF performance while balancing inventory risks and service levels
Align sales execution to Objectives, Goals, Strategies and Measures (OGSTM)
Lead order management optimization in a highly seasonal, weather driven environment
Develop and manage KPIs, dashboards, and reporting to enable data-driven decision making.
Drive data-driven decision making across the Sales organization
Analyze revenue, production, and service metrics to optimize order management and fulfillment in a seasonal, weather-driven business.
Establish clear performance rhythms and business review cadences
Represent category and commercial strategy in executive forums
Lead cross-functional alignment between Sales, Product, Finance, and Operations
Participate in key customer meetings, PLRs, and trade events as category authority
Position Lasko as a strategic partner rather than a transactional vendor
Lead, coach, and elevate a high-performing sales operations team.
Foster a culture of accountability, agility, collaboration, and continuous improvement.
Build scalable processes that support long-term growth and operational excellence.