Director of Sales Operations

Team SCG•Fort Lauderdale, FL

44d•Onsite

About The Position

TEAM SCG is seeking a strategic, energetic leader to serve as Director of Sales Operations for our Travel & Hospitality (T&H) division. This role is responsible for scaling our presence in the T&H vertical by refining sales processes, empowering sales teams, facilitating cross-functional alignment, and creating repeatable, high-impact programs. The ideal candidate will bring deep T&H industry experience, a track record of scaling business units, and a keen understanding of promotional products and branded merchandise. The Director of Sales Operations is responsible for making the commercial engine run smarter and more predictably within the T&H vertical.

Requirements

Existing T&H relationships and deep industry knowledge (hotel groups, cruise lines, DMCs, experiential travel, etc.). Understanding of procurement cycles, seasonality, brand standards, and on-property logistics
5-7 years of experience working with promotional products, branded merchandise, retail merchandising, or related consumer product fields.
Demonstrated success building scalable, repeatable sales operations within a vertical.
Proficiency in CRM optimization, forecasting, dashboards, and revenue insights.
Ability to guide senior sellers and cross-functional teams through credibility, coaching, and clarity.
Understanding of high-SKU environments, margins, decoration methods, program stores, and logistics.

Responsibilities

Drive year-over-year revenue expansion and scale SCG’s presence in the T&H vertical.
Establish vertical specific KPIs and identify multi-property, multi-year program opportunities (guest experience kits, corporate gifting, loyalty gifting, event merchandise, company webstores).
Partner with leadership to define and execute the strategic roadmap for the division.
Build playbooks, SOPs, battle cards, and onboarding programs for selling into T&H.
Define pipeline discipline, forecasting accuracy, territory design, and account segmentation.
Implement dashboards, reporting tools, and insights that make strategy measurable and scalable.
Partner with Sales, Operations, and Accounting to ensure sales promises align with operational capability.
Translate the voice of the customer into clear operational plans and cross-functional workflows.
Ensure smooth handoff and execution for programs (company webstores, loyalty gifting, guest experience kits, corporate gifting, event/trade show merchandise, etc.).
Guide a high-performing team of 4–6 direct reports by creating the structure, tools, and strategic focus that elevate overall performance.
Provide clear expectations, coaching, and data-driven insights that strengthen individual capabilities and team execution.
Build repeatable processes and operational clarity that enable the team to work efficiently and deliver consistent results.
Set priorities and align day-to-day work with long-term vertical goals, ensuring the team remains focused on high-impact activities.
Offer hands-on support and cross-functional coordination to remove roadblocks and keep programs running smoothly.
Empower team members through accountability, development, and a culture of high standards.
Refine structure, evolve processes, and elevate expectations across a complex, matrixed environment.
Introduce new processes thoughtfully, ensuring alignment with both high-performing and legacy teams.
Champion a culture of continuous improvement and transparency.
This job description is not exhaustive, and additional duties may be assigned to support the overall goals of the company.