Director of Sales & Marketing

New Charter Technologies•Redding, CA

10h

About The Position

The Director of Sales & Marketing is responsible for leading Apex’s revenue growth strategy through business development, sales leadership, and marketing execution. This role owns the development of a qualified pipeline, the pursuit and closing of new managed services business, and the alignment of marketing programs to Apex’s target client profile and growth goals. The Director serves as a member of Apex’s leadership team and acts as both a strategic leader and hands-on contributor in support of net new recurring revenue growth.

Requirements

Proven success in sales leadership, business development, or revenue leadership roles
Strong experience selling B2B technology services, managed IT services, cybersecurity, cloud solutions, or related offerings
Demonstrated ability to build qualified pipeline and close complex consultative sales opportunities
Experience managing both sales execution and marketing performance
Strong executive communication, presentation, and negotiation skills
Experience with RFP processes, contracts, and structured sales methodologies such as the Sandler Selling System
Strong CRM, forecasting, and pipeline management discipline
Working knowledge of IT services and the ability to collaborate effectively with technical teams
Strong organizational skills, sound judgment, and the ability to perform in a high-accountability environment

Nice To Haves

Experience in an MSP, MSSP, VAR, or similar technology services business
Experience selling recurring revenue agreements
Experience working with public sector, municipal, or regulated-industry clients
Familiarity with HubSpot, QuoteWerks, BrightGauge, and Microsoft 365/SharePoint

Responsibilities

Develop and execute Apex’s annual sales and marketing plan in alignment with company revenue goals and strategic initiatives
Define target client profiles, priority markets, and go-to-market strategies
Establish and monitor KPIs related to pipeline generation, marketing performance, conversion rates, forecast accuracy, and revenue growth
Provide regular reporting and forecasting to the leadership team
Lead the full sales cycle from prospecting and qualification through proposal, negotiation, and close
Drive net new managed services revenue, with emphasis on recurring revenue agreements
Conduct discovery meetings, identify business needs, and align Apex solutions to client objectives
Deliver effective presentations to executives, business owners, boards, councils, and other decision-makers
Manage pipeline discipline and ensure CRM data, forecasting, and opportunity progression are accurate and actionable
Support complex deal strategy and personally lead key pursuits when appropriate
Oversee marketing strategy and execution across digital campaigns, SEO, paid search, website, social media, events, and networking channels
Ensure marketing efforts generate qualified leads aligned with Apex’s ideal client profile
Manage internal and external marketing resources, including campaign planning, content oversight, and performance measurement
Review campaign results regularly and adjust strategy to improve lead quality and return on investment
Identify, evaluate, and lead response efforts for selected RFP opportunities
Manage Q&A, proposal development, walkthroughs, and interview preparation
Lead contract development and negotiations in coordination with internal stakeholders and legal counsel as needed
Support Apex’s strategic differentiation in target markets, including public sector opportunities and advisory councils.
Ensure complete and accurate handoff of new clients to onboarding, VCIO, and service delivery teams
Participate in client transition meetings and support a smooth onboarding experience
Follow up with newly onboarded clients to reinforce relationship quality and identify referral opportunities
Work closely with operations and leadership to ensure growth objectives align with service capabilities
Recruit, manage, coach, and develop team members within sales and marketing
Maintain and improve the use of sales and marketing systems including HubSpot, QuoteWerks, BrightGauge, and SharePoint
Leverage the latest technology trends, including AI, to constantly improve our sales and marketing effectiveness
Participate as an active member of Apex’s management and executive teams