Director of Sales & Marketing

Pyramid Global Hospitality

12d•Onsite

About The Position

The Director of Sales & Marketing (DOSM) is responsible for leading the commercial strategy of the iconic Mission Inn Hotel & Spa, driving revenue growth across all segments including rooms, catering, events, and ancillary outlets. As a key member of the executive leadership team, this role oversees sales, marketing, revenue strategy alignment, and public relations to maximize market share and profitability. Given the independent nature of the property, the DOSM will play a highly strategic and hands-on role, shaping the hotel’s positioning, brand voice, and go-to-market strategy without the constraints of a major brand platform.

Requirements

Bachelor’s degree in Hospitality, Marketing, Business, or related field
5–10+ years of progressive sales and marketing leadership experience in hospitality
Prior experience as a Director of Sales & Marketing or Assistant Director in a full-service or luxury hotel
Strong background in group, catering, and event-driven revenue environments

Nice To Haves

Experience working in independent or lifestyle hotels strongly preferred
Proven track record of driving revenue growth and market share

Responsibilities

Develop and execute a comprehensive sales and marketing strategy aligned with ownership goals
Partner with the General Manager and Director of Finance to drive total revenue performance and profitability
Position the hotel effectively within the competitive Southern California luxury and historic hotel market
Lead weekly revenue and strategy meetings, aligning sales, marketing, and revenue management efforts
Oversee all sales segments including group, transient, corporate, leisure, and catering
Drive group and event business leveraging the hotel’s historic event spaces and destination appeal
Maintain strong relationships with key accounts, travel partners, and local/regional organizations
Set and achieve revenue goals, pace targets, and segment mix optimization
Lead the development of integrated marketing campaigns across digital, social, and traditional channels
Define and elevate the property’s brand positioning as a historic luxury destination
Oversee website performance, SEO/SEM, content strategy, and online reputation management
Partner with agencies and vendors to execute high-impact campaigns and promotions
Work closely with revenue management to optimize pricing, inventory, and channel strategy
Monitor market trends, competitive set performance, and demand patterns
Ensure alignment between sales initiatives and revenue management strategy
Oversee PR strategy, media relations, and influencer partnerships
Position the hotel as a premier destination for weddings, events, and leisure travel
Build relationships within the local Riverside community and tourism organizations
Lead, mentor, and develop the sales, marketing, and events teams
Foster a high-performance, collaborative culture focused on accountability and results
Establish clear goals, KPIs, and performance expectations