Director of Sales & Marketing | Hilton Ocala

Meyer Jabara Hotels•Ocala, FL

1d•Onsite

About The Position

The Director of Sales & Marketing is a senior leadership role responsible for driving total hotel revenue through strategic sales, marketing, and team leadership. This position leads all sales disciplines—including Business Transient (BTS), Group, Catering, and Banquet sales—while building strong market presence and long‑term customer relationships. The ideal candidate is an experienced hotel sales leader with a passion for selling BTS business, developing high‑performing sales teams, and executing data‑driven strategies that maximize RevPAR, ADR, and total revenue.

Requirements

Bachelor’s Degree preferred
Minimum of 7 years of hotel sales experience, including leadership responsibility
Proven success driving BTS and Group revenue in a full‑service hotel environment
Demonstrated ability to lead, mentor, and motivate sales teams
Strong negotiation, closing, and strategic planning skills
Advanced communication skills—verbal, written, and presentation
Financial acumen with ability to analyze reports and market data
Proficiency with Delphi, Microsoft Word, Excel, and PowerPoint

Responsibilities

Drive overall hotel sales strategy for BTS, Group, Catering, and Banquets, ensuring achievement of annual revenue goals
Aggressively prospect, solicit, and close Business Transient and Group accounts with a strong focus on long‑term partnerships
Ensure sales efforts meet or exceed profit plan, RevPAR, ADR, and total revenue goals
Develop and execute Annual Business Plan, Monthly Action Plans, and marketing strategies in alignment with ownership and brand objectives
Lead, coach, and develop the Sales & Catering Team, including hiring, training, performance management, and succession planning
Establish clear goals, accountability, and motivation to drive consistent results
Conduct regular sales meetings, one‑on‑ones, and performance reviews
Participate in weekly revenue strategy, marketing, and corporate calls
Maintain accurate forecasting, budgeting, and reporting within Delphi and other systems
Collaborate closely with Operations, Revenue Management, Catering, and Finance to ensure seamless execution and profitability
Maintain strong relationships with local businesses, Chambers of Commerce, CVBs, and community organizations
Uphold and promote Hilton brand standards and Meyer Jabara service culture
Ensure a consistent, professional presence in the market and within the hotel