Director of Sales & Marketing Island H2O

NDM Hospitality Services•Kissimmee, FL

18h

About The Position

NDM Hospitality Services is seeking a dynamic, results-driven Director of Sales & Marketing to lead revenue growth and brand expansion for Island H2O Water Park, one of Central Florida's most innovative and technology-driven water park experiences. This is a high-impact leadership role for a strategic thinker who thrives on driving attendance, season pass tickets, increasing per-cap spending, and building creative marketing campaigns that resonate with today's experience-driven consumer. Island H2O Water Park delivers a next-generation guest experience, blending thrilling attractions with immersive technology, music, and social media integration. Located in the heart of Kissimmee's tourism corridor, the park serves both local and international visitors. NDM Hospitality is a fast-growing, family-owned company redefining hospitality through innovative experiences across resorts, attractions, and entertainment. We are building scalable, recognizable brands with a strong focus on guest experience and revenue performance. The Director of Sales & Marketing is responsible for driving total park revenue, attendance, and brand awareness through integrated sales strategies and innovative marketing initiatives. This role oversees all sales channels and marketing efforts, including group sales, partnerships, digital marketing, promotions, and local market engagement. You will lead the strategy and execution of campaigns that increase visitation, season pass sales, and in-park spending. This position serves as the chief commercial strategist for the park, accountable for top-line revenue performance, market positioning, and long-term brand equity.

Requirements

5+ years of leadership experience in sales and/or marketing, preferably in attractions, theme parks, hospitality, or entertainment
8–12+ years of progressive experience strongly preferred, including senior leadership responsibility
Proven track record of driving revenue growth and attendance
Strong understanding of digital marketing, brand strategy, and sales channels
Experience with tourism sales, group sales, and partnerships
Analytical mindset with the ability to translate data into actionable strategies
Excellent communication, leadership, and organizational skills
Proficiency in Microsoft Office (Excel, Word); CRM and marketing platforms a plus
Bachelor's degree preferred (Marketing, Business, Hospitality, or related field)
Experience managing large-scale budgets, agencies, and multi-channel campaigns
Deep understanding of tourism, attractions, and destination marketing ecosystems
Established network within hospitality, travel, and entertainment sectors preferred
A competitive, growth-oriented leader who thrives in a fast-paced environment
A balance of creative marketing vision and sales execution
Someone who can think strategically while driving day-to-day results
Passion for guest experience, entertainment, and the attractions industry
A data-driven decision-maker with strong commercial acumen
An innovative leader who embraces technology, trends, and evolving consumer behaviors

Responsibilities

Develop and execute strategies to grow group sales, corporate events, youth programs, and tour operator partnerships
Drive season pass and ticket sales through targeted promotions and partnerships
Build relationships with hotels, DMOs, travel agencies, and local businesses to increase visitation
Identify and secure new revenue streams, including sponsorships and packaged experiences
Oversee pricing strategies, promotions, and sales forecasting to maximize revenue
Develop comprehensive revenue management and segmentation strategies across domestic and international markets
Establish sales targets, quotas, and territory strategies aligned to attendance and revenue goals
Lead contract negotiations, strategic partnerships, and licensing agreements with corporate clients and sponsors
Drive B2B sales channels including conventions, associations, schools, and group tour markets
Collaborate with operations and finance to optimize yield, capacity utilization, and per capita spend
Continuously evaluate competitive pricing and positioning within the Central Florida attractions market
Lead the development and execution of integrated marketing campaigns (digital, social, email, influencer, and traditional media)
Strengthen Island H2O's brand positioning as a must-visit attraction in Central Florida
Oversee content strategy, advertising, and promotional calendars
Analyze campaign performance and optimize based on ROI and guest insights
Manage agency partners, media buying, and creative direction
Own the end-to-end brand strategy, ensuring consistent messaging and guest experience across all channels
Lead public relations strategy, media outreach, press events, and influencer partnerships
Oversee experiential marketing, events, and on-site activations that enhance guest engagement
Direct market research, competitive analysis, and consumer insights to identify growth opportunities
Position the park as a premier regional destination through storytelling, partnerships, and innovation
Drive online ticket sales and conversion optimization
Oversee SEO/SEM, paid social, and retargeting strategies
Utilize data analytics to improve customer acquisition and retention
Enhance CRM and email marketing strategies for repeat visitation
Implement full-funnel marketing strategies focused on acquisition, conversion, and retention
Leverage marketing automation platforms, personalization, and lifecycle campaigns to increase LTV (lifetime value)
Track and optimize CAC (Customer Acquisition Cost), ROAS, and digital conversion metrics
Develop data-driven attribution models to measure campaign effectiveness across channels
Oversee website UX/UI, e-commerce functionality, and mobile optimization
Build and lead a high-performing sales and marketing team
Establish clear KPIs tied to attendance, revenue, and ROI
Manage departmental budgets and ensure efficient allocation of resources
Foster a culture of innovation, accountability, and performance
Provide executive leadership, mentoring, and succession planning for sales and marketing team members
Align cross-functional teams (operations, finance, guest experience) to achieve business objectives
Develop annual strategic plans, budgets, and long-range growth forecasts
Drive organizational performance through data, accountability, and continuous improvement initiatives
Own and manage multi-million-dollar marketing and sales budgets
Deliver against key revenue KPIs including total attendance, ticket yield, per capita spend, and market share growth
Monitor and report on sales pipeline, forecasting accuracy, and campaign ROI
Use performance dashboards and analytics to guide strategy and decision-making
Present performance reports and strategic recommendations to executive leadership