Director of Sales & Marketing | Full-Time | Greenville SC Convention Center

Oak View Group•Greenville, SC

1d•Onsite

About The Position

The Director of Sales & Marketing will manage, supervise, coordinate, and provide executive leadership of the activities and operations of the Sales and Marketing Department; schedule and book facility events, including a seamless working relationship with VGSC; and provide highly responsible staff assistance to higher-level management staff to oversee the growth and successful execution of the self-produced public shows (Holiday Fair and Boat Show). This role pays an annual salary of $90,000-$105,000 and is bonus eligible.

Requirements

5-7+ years of increasingly responsible sales and marketing experience, including direct people leadership experience, within a major public assembly facility (convention center preferred) or full-service convention hotel
Bachelor’s degree from an accredited college or university with major coursework in Hospitality, Marketing, Business Administration, or a related field.
Strong people leadership skills.
Skilled in all customer service and administrative procedures established by the convention center.
Skilled in public relations, oral and written communications, public speaking, contract negotiations, program planning, and auditing.
Experience with modern and complex principles and practices of sales and marketing.
Experience with supervision, training, and performance evaluation.
Familiarity with pertinent federal, state, and local law codes and regulations.
Ability to demonstrate supervisory and leadership skills and a thorough knowledge of convention planning and related activities.
Advanced computer proficiency and Microsoft products knowledge, to include, at minimum, Excel, Word, Outlook, and Teams.
Ability to identify potential problems and make plans for corrective action.

Nice To Haves

Previous experience producing public, ticketed consumer shows is a plus.
Some travel as needed.

Responsibilities

Assume management responsibility for all services and activities of the Sales and Marketing Division, including the scheduling and booking of all facility events; the signage/sponsorship opportunities within the GCC; vendor packages; social event packages; sales materials; proposals; sales calls; and contracts.
Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales and marketing programs and activities.
Ensure proper adherence to brand standards related to OVG, the Greenville Convention Center, the City of Greenville and the individual shows produced by venue
Conduct business evaluations with sales managers and provide assistance with client calls and meetings as support as needed.
Work with Show Manager to develop and monitor progress toward goals for sales, attendance and guest experience for all self-produced shows
Effectively manage Momentus software (or its future replacement) to manage the book of business at the Convention Center including reporting, data management and sales initiatives
Select, train, motivate, and evaluate all sales, marketing, and show management personnel; provide or coordinate staff training; work with employees to correct deficiencies; and implement coaching, development, and progressive discipline procedures.
Plan, direct, coordinate, and review the work plan for providing marketing, booking, sales, and show management services; meet with staff to identify and resolve problems; assign work activities, projects, and programs; monitor work flow; review and evaluate work products, methods, and procedures.
Participate in the development and administration of the annual venue revenue budget and the departmental indirect expense budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements; finalize all booking arrangements; prepare contracts; negotiate rental and other rates as required.
Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
Direct and plan promotional projects and coordinate focused marketing programs; develop strategies for new markets and clients.
Oversee the development of all facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modify as necessary.
Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the fields of sales and marketing and public show management.
Be active and forward-facing as the representative for the GCC in the community
Provide responsible staff assistance to the facility General Manager as necessary; prepare and present staff reports, owner reports, and other related correspondence.
Respond to and resolve difficult and sensitive inquiries and complaints.
Interpret and apply administrative and departmental policies and procedures.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Provide excellent customer service assistance to internal and external clients.
Perform related duties and responsibilities as required.