Director of Sales & Marketing

Homewood Living Plum Creek•Hanover, PA

6d•Onsite

About The Position

Homewood Living Plum Creek is seeking a Director of Sales & Marketing to lead occupancy growth and revenue strategy for our Residential Living community. This is a high-impact leadership role responsible for driving results, leading a sales team, and shaping the overall marketing strategy for a mission-driven organization. This role directly impacts occupancy, revenue, and strategic growth, and offers a Monday – Friday daytime schedule. The salary range is $90,000 – $110,000. The position involves leadership of both sales execution and marketing strategy, with opportunities to build referral networks and community partnerships. The role is eligible for participation in a performance-based incentive program.

Requirements

Bachelor’s Degree required.
Strong knowledge of professional sales and marketing standards and techniques, with previous experience in senior living preferred.
Excellent written and verbal communication skills, coupled with sound judgment and reasoning abilities.
Ability to coach, mentor, and collaborate effectively with the sales and marketing team, volunteers, and other coworkers.
Compassion, understanding, and empathy for older people, with the ability to communicate effectively at their level.
Proficiency in using computer applications, including Microsoft Office and Excel.
Demonstrated ability to close sales agreements effectively.
Valid driver's license and willingness to travel regionally and to other Homewood communities.

Nice To Haves

Previous experience in senior living preferred.

Responsibilities

Leads, coaches, and manages sales and marketing teams to ensure high performance, accountability, and professional development.
Collaborates with executive leadership to develop and execute an annual marketing plan.
Manages plan goals, conversion metrics, key performance indicators and reporting.
Oversees the marketing budget, forecasting, and return on investment to ensure effective use of resources.
Develops and implements comprehensive sales strategies to generate leads, close sales, and maximize revenue from Residential Living offerings.
Actively engages with prospective residents and families, providing information about the community, conducting tours, and effectively communicating the value proposition of the CCRC product and contracts.
Conducts regular sales and marketing meetings to collaborate with internal stakeholders to coordinate marketing efforts, including the development of marketing materials, public relations initiatives, events, and contributions to community publications.
Maintains thorough knowledge of the region through regular competitor analysis, including products, services and market trends and demands.
Plans and organizes regular marketing and sales events aimed at driving lead generation and conversion.
Develops a growing base of referral partners, community organizations and key stakeholders through consistent external sales and networking activity, leading to a consistent flow of inquiries that result in high levels of occupancy.
Executes multi-channel marketing campaigns (e.g., telemarketing, direct mailings, digital advertising, events) to reach target audiences and drive sales opportunities.
Cultivates and maintains positive relationships with vendors supporting marketing and sales efforts, ensuring effective collaboration and resource utilization.
Conducts follow-up contacts with sales leads to nurture relationships and facilitate the sales process.
Maintains timely and accurate records in the CRM associated with lead management and all sales activities.
Provides regular reporting and recommendations to executive leadership on performance and sales opportunities.
Negotiates and completes resident contracts in accordance with organizational policies and regulatory requirements, ensuring compliance and customer satisfaction.
Completes all financial requirements of the resident contract from deposit through to refund.
Assists residents and families throughout the move-in/transfer process, providing support and addressing any concerns or questions.
Collaborates with the Corporate construction team and relevant stakeholders to facilitate unit turnover and renovations, ensuring timely availability for new residents.
Actively participates in system-wide marketing meetings and training sessions to stay abreast of industry trends and best practices.
Coordinates communications to residents regarding annual rate increases, policy/procedure changes, and other relevant updates.
Performs other functions as directed by the supervisor.